ASICS Launches Global Brand Refresh

ASICS has debuted a global brand redesign to help position it as a lifestyle athletic brand while still staying true to its core performance heritage. The global brand refresh coincides with a new campaign, I MOVE ME.
“The new identity and brand system are inspired by the galvanizing spirit of the athletes who drive the energy of ASICS,” said Hunter Tura, President and CEO of Bruce Mau Design (BMD), the design firm which worked across all touchpoints on the campaign including in-store displays.