Audi Launches Virtual Reality In Dealerships

The Audi VR experience is being launched as the first fully functional virtual reality application for customer consultation at dealerships.
With the VR solution, customers can get an extremely realistic experience of their individually configured car, down to the last detail. The VR experience offers customers the opportunity to immerse themselves virtually in extraordinary moments from the world of the four rings. As part of Audi’s comprehensive initiative for digital innovation at dealerships, the VR experience is completely integrated into the brand’s IT systems.
In most markets, dealerships will run the VR application on the Oculus Rift headset from Audi’s primary project partner Oculus.