AXE Displays White Label Grooming Products


AXE has launched AXE® White Label, a refined product line developed with complex fragrances, leading innovation and sleek new packaging.

AXE White Label products are available in four fresh variants – Night, Forest, Island and Air. The AXE White Label collection spans across all of the brand’s grooming product categories: dry spray antiperspirant, antiperspirant solid, body wash, 2-in-1 shampoo + conditioner, style refresher and cooling style cream.

“White Label is another major leap forward as AXE evolves right alongside our guy,” said Matthew McCarthy, Sr Dir., AXE & Men’s Grooming for Unilever. “We know today’s guy has high expectations when it comes to looking and feeling his best, and AXE meets these with White Label.”