b8ta, a software-powered retailer designed to make physical retail accessible for all, has opened two new physical store locations in Santa Monica Place and Seattle’s University Village, both designed by leading international architecture firm Gensler.
The new stores are located in two of the most prestigious shopping centers in the country, and offer a unique retail experience for customers and product makers alike.
Shoppers experience the latest tech products in a completely different way at b8ta-out of the box, hands-on, and set amongst Gensler’s signature, sleek design. Trained employees, known as “b8ta testers,” are on hand to educate shoppers on the store’s range of cutting-edge products like Teforia, Pearl Auto, TrackR, eero, and Pepper.
In addition to helping shoppers discover new tech products, b8ta helps makers get their products into customers’ hands faster.