Bacardi Names Ivanov CMO


Bacardi Limited has promoted Dmitry Ivanov to Chief Marketing Officer of Bacardi and President of Bacardi Global Brands.
Ivanov most recently served as the Vice President – Global Category Director of Rums responsible for the marketing vision and premium positioning of the Bacardi portfolio of rums. In that role, he developed and launched the “BACARDÍ Untameable Since 1862” global marketing campaign.