Bacardi Names John Burke As CMO

Bacardi has appointed John Burke Global Chief Marketing Officer, responsible for leading all marketing efforts of Bacardi. Burke will also serve as a member of the Bacardi Global Leadership Team.
Burke has spent more than two decades in various leadership roles within Bacardi. Burke has achieved notable success during a more than 24-year career at Bacardi, serving as the lead for core brands in the Bacardi portfolio including BACARDÍ, BOMBAY SAPPHIRE, MARTINI, and DEWAR’S, and most recently as president of Incubation Brands charged with building brand equity in the fastest-growing premium brands.