BEDGEAR Opems Performance Sleep Shops In Art Van Locations

Art Van PureSleep and BEDGEAR have partnered to open Performance Sleep Shops.
The enhanced retail concept designed for the active lifestyle allows individuals to build their personalized sleep system based on their sleep position and body frame.
The process begins by selecting between two mattress comfort choices, the M1 and the M1X, followed by a personalized performance pillow fitting. Shoppers can complete the sleep system with a selection of breathable layers including air flow enhancing sheets, mattress protectors and performance blankets. The personalized shopping experience pioneered by BEDGEAR includes interactive technology displays with a focus on curated information for customer impact.
“We are excited to partner with a like-minded, forward-thinking retailer like Art Van PureSleep,” said Eugene Alletto, CEO of BEDGEAR. “Our vision for our brand store concept is to create a truly great omnichannel guest experience. The shop design brings a new way to present bedding to young, millennial customers as well as everyone with a millennial mindset, which focuses on having purpose and getting more from life.”