Behr Paint Opens Pop-Up Trend Home In NYC

Behr Paint recently brought its 2018 Color Trends palette to life with an experiential Pop-Up Trend Home in the iconic Grand Central Terminal in New York City. Its placement in Grand Central Terminal serves as a welcomed respite for commuters to pause, be present and find calm through color.
Passersby were able to stop by New York City’s Grand Central Terminal to see the home for themselves and engage with Behr color experts about upcoming DIY projects and color advice. Guests also had the opportunity to explore color through virtual reality with an immersive, 360° VR color experience video. VR headsets were available for use at the event.
Jodi Allen, CMO, Behr, said, “We’re introducing this unique color experience to New Yorkers mid-commute to show how the intentional use of fresh, tranquil color in the home can serve as an antidote to a stressful day and turn any space into your personal sanctuary.”