Beringer Main & Vine Dry Rosé Introduced With Uncork & Win Promotion

Beringer is bringing a new Main & Vine Dry Rosé to market with a year-long Uncork promotional program that combines prizes and partnerships with notable consumer brands such as 1-800 Flowers, Rarest Rainbow Jewelers and Harry and David.
The Uncork program features innovative Wine & Win elastic Neckers shipped to market pre-applied to both magnums and 750ml bottles of Main & Vine Dry Rosé. Before year’s end, each bottle of Main & Vine will feature a code on every cork, the key for consumers to win seasonally relevant prizes. An integrated effort includes in-store POS like floor decals, Neckers, case cards, shelf talkers, case stacks and coupons.
The fully integrated promotion is expected to encourage multi-bottle purchases as consumers seek new winning codes for nearly 10,000 available prizes.