Bloomingdale’s Displays Launch Glowhaus

Bloomingdale’s is bringing a new beauty space to their shoppers with the launch of Glowhaus, a new makeup and skincare boutique, packed with niche beauty brands.
Stacie Borteck, Bloomingdale’s V.P. & DMM of Cosmetics, said, “This beauty space not only brings a new round-up of trend-setting vendors and products to our customer but also gives her a new environment to shop, discover and play.”
The price point and vendor offering caters to the millennial minded shopper. Over half of the assortment is dominated by color from brands like Beauty Blender, Context Skin, CoverFX, Flirt!, Kosas, Lash Star Beauty, Lime Crime, NudeStix, RMS Beauty, and Rouge Bunny Rouge. A special section of the shop called “Grab and Glow” is home to novelty beauty products and tools. Haircare products from Drybar and fragrances from Bon Perfumeur are also be available.
The majority of the Glowhaus shops live on the retailers’ women’s ready-to-wear floors adjacent to clothing brands that align with the shopping habits of the millennial minded customer.