Blu Sleep Introduces New Pillow Merchandising

Blu Sleep Products has launched its “Choose the Perfect Pillow” point-of-purchase display program. The system uses dynamic graphics to explain each pillow’s construction and the benefits and guides consumers can use to choose a pillow that adapts to their body type and sleeping position.
The “Choose the Perfect Pillow” system uses simple guides such as shoulder width, body type and falling asleep position to help retailers fit each customer with their perfect pillow.