Bud Light Kicks Off 2017 NFL Season With New Team Packaging

Bud Light is continuing its tradition of NFL team-themed packaging with both cans and aluminum bottles designed to help football fans celebrate their favorite team.
There will be 28 new designs and a special 36-pack with all 32 NFL teams represented. This year’s unique team can and aluminum bottle design prominently features each team logo as well as a catch phrase for each NFL franchise. Additionally, each can will feature Snapcodes. When consumers take a photo of them using Snapchat, it will unlock a chance to win Super Bowl LII tickets.
Anna Rogers, Director, NFL Partnerships & Strategy, Anheuser-Busch, said, “We are proud to give fans another way to support their favorite teams. We are also excited to roll out NFL packaging on aluminum bottles for the first time in addition to cans.”