Bud Light Lime Expands Rita Franchise With New Warm Weather Flavor

Anheuser-Busch Lemon-Ade-Rita

The popular Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavor joining the Rita brand. As consumer demand for convenient cocktail solutions increases, Bud Light continues to introduce flavorful drinks to a broader audience of beer drinkers.
Bud Light Lime Lemon-Ade-Rita is a lemonade margarita-flavored alcohol beverage with a twist of Bud Light Lime. Lemon-Ade-Rita provides consumers with a new taste sensation and joins the Rita portfolio including permanent flavors Lime-A-Rita, Mang-O-Rita, Raz-Ber-Rita, Straw-Ber-Rita and seasonal flavors Apple-Rita and Cran-Brr-Rita.
“In just a few years since the brand’s launch, the introduction of Rita flavors has been immensely successful among consumers, both through new permanent and seasonal variants,” said Alexander Lambrecht, V.P., Bud Light. “We anticipate Lemon-Ade-Rita to reinforce the brand’s stake in the summer season.”