Burger King Promotes Spicy Big Fish Sandwich


More consumers than ever are saying they enjoy spicy foods and sauces, and Burger King is riding this wave with its new Spicy Big Fish Sandwich.
The Spicy Big Fish Sandwich has 100% White Alaskan Pollock breaded with crispy panko breading and is topped with creamy spicy sauce and tangy pickles, all on a toasted brioche bun. The Spicy Big Fish Sandwich combines the classic Big Fish Sandwich fish-lovers are hooked on with a creamy spicy sauce that adds a signature fiery flame of flavor.
“This fish season, we’re giving our guests a new way to savor the flavors they love,” said Eric Hirschhorn, Chief Marketing Officer North America, Burger King Corp. “Now our guests can choose between the original Big Fish Sandwich or opt to turn up the heat with our new Spicy Big Fish Sandwich.”