BV Coastal Joins With Oceana To Help Restore Oceans

BV Coastal Estates is partnering with Oceana, the world’s largest ocean conservation organization, by donating $1 for every bottle of wine sold over the next two years to help restore and protect the world’s oceans.
Each back label of the popular BV Coastal red and white wines calls out the program and invites consumers to learn more about Oceana’s efforts.
Support for the program includes a broad array of activation tools including case cards, shelf-talkers, bottle necker sleeves and table tents featuring beautiful images of the California coastline and Pacific Ocean. Oceana’s logo and campaign theme are prominently displayed.
The campaign runs for two years, with a total contribution of up to $100,000 during that time period, up to $50,000 each year.