Calvin Klein Deploys Digital Denim Fit Guides At Macy’s


Calvin Klein has deployed a unique interactive shopping experience at Macy’s Herald Square store in New York City, soon to be rolling out at 18 other Macy’s locations nationwide this year. Calvin Klein is employing interactive touch display and sales assistance applications developed by Creative Realities, (, to support shoppers as they navigate the denim category.

The store’s 75-inch interactive Samsung touch display is powered with customized content and software interfaces that promote unique user interactions. Strategically placed interactive displays feature fresh, streaming content and brilliant high-definition graphics which serve to inspire customers and influence their buys, including complementary and related product purchases (i.e. a shirt, sweater, or scarf). For “mission” shoppers, consumers with a definite goal in mind, Virtual Sales Associates can be accessed to locate a particular size, fit, color and style.

These Virtual Sales Assistants show shoppers where merchandise can be found by synchronizing LED lighting that emphasizes placement on shelves.