Campbell Soup Co. has announced plans to launch more than 200 new products in fiscal 2015 to meet consumers’ changing tastes and needs.
Highlights for the coming year include: Bolthouse Farms is launching its first Kids line, an innovative portfolio of Smoothies, Fruit Tubes and Veggie Snackers. Bolthouse Farms will collaborate with its retail partners to install merchandising sections in produce departments to create a kids healthy snacking destination. The company will introduce its first range of “Campbell’s” branded organic soups in six varieties. Campbell will also expand its “Plum Organics” line of organic simple meals and snacks for infants, toddlers and children. Campbell will launch new vegetable juices under the “V8” brand that will bring popular juicing flavors and combinations to the center store. These new 100% juices include “V8” Carrot Mango, “V8” Healthy Greens, and “V8” Purple Power. Campbell will introduce “V8″ Protein Shakes and Protein Bars that extend the brand into the fast-growing $4.6 billion adult on-the-go nutrition category.