Campbell’s Soup Brings The Force To The Soup Aisle

Campbell Soup Co. has collaborated with Disney and Lucasfilm to launch a new series of Star Wars themed soup labels to celebrate the release of “Star Wars: The Last Jedi.”
“We are excited to continue to work with Disney and Lucasfilm to bring fans a new set of Limited-Edition Star Wars licensed soups to celebrate the latest film in the saga,” said Yin Woon Rani, Campbell’s Vice President, Chief Consumer Experience Officer.
The new labels of Campbell’s Limited-Edition Star Wars soups feature characters from Star Wars: The Last Jedi on a metalized paper label, and includes Rey, Finn, BB-8, Captain Phasma and the Praetorian Guard. Inside the can, the special Healthy Kid Fun Shaped Pasta with Chicken Soup includes intricate, die-cut Star Wars pasta shapes.