Cargill Turkey Brand Teams With Disney For ‘Wreck-It Ralph’ Blu-ray Promotion


‘Wreck-It Ralph,’  Walt Disney Pictures’  hit arcade game-hopping animated adventure that was released theatrically in late 2012, is featured with Cargill’s Honeysuckle White and Shady Brook Farms turkey brands in a springtime promotion that offers consumers a $5.00 mail-in rebate when they purchase a fresh turkey product and a Blu-ray combo pack.

The Cargill turkey brand/’Wreck-It Ralph’ promotion utilizes an array of marketing tools to create consumer awareness and leverage sales of turkey products and the Blu-ray Combo pack. More than 7 million packages of Honeysuckle White and Shady Brook Farms turkey products will receive promotional packaging during an eight-week timeframe.  Packaging includes a QR (quick response) code and website address for consumers to quickly access the mail-in rebate form from their mobile devices. Point-of-purchase materials for retailers include static clings, wobblers, shelf talkers, posters, rail strips, backer boards and signs.

“The ‘Wreck-It Ralph’ promotion follows our highly successful fall 2012 mail-in rebate promotion in support of the Blu-ray release of Disney-Pixar’s ‘Brave,’ and we are delighted to tie-in again with Disney for what promises to be another terrific animated feature film Blu-ray release,” said Mary Richardson , Honeysuckle White and Shady Brook Farms marketing manager.  “Our nutritious, delicious and easy-to-prepare turkey products are a great fit with Disney’s family-oriented animated feature films.”