What’s Happening in Promotion & Marketing
Bacardi has announced the appointment of Roberto Ramirez Laverde as Global SVP, BACARDI rum. Ramirez Laverde takes on an open role following the promotion of Ned Duggan to Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited. Ramirez Laverde reports to Duggan and joins the Marketing Leadership Team. During his previous […]
Levi Strauss & Co. has appointed Kenny Mitchell as Sr. V.P. & Chief Marketing Officer of the Levi’s brand. Mitchell will be responsible for advancing the Levi’s brand’s consumer marketing strategies, focused on building denim leadership equity, cementing its position as a true lifestyle brand and growing market share. Mitchell joins Levi Strauss & Co. […]
Mercedes-Benz USA (MBUSA) has appointed Melody Lee as Chief Marketing Officer. Melody Lee joins MBUSA from global design company MillerKnoll, where she served as Sr. V.P., Global Brand & Product Marketing, leading brand strategy across Herman Miller and Knoll’s products.
Stila Cosmetics has appointed Mary Rodrigues as Chief Marketing Officer. Rodrigues will oversee brand and product marketing, creative, consumer insights, membership, and global communications. Rodrigues was formerly the Sr. VP., Marketing and E-commerce for RéVive skincare.
CEC Entertainment has appointed Sean Gleason as Chief Marketing Officer for Chuck E. Cheese, and its virtual kitchen brands, including Pasqually’s Pizza & Wings. Gleason will lead all marketing functions, menu innovation, guest insights, communications, as well as digital marketing and consumer journey initiatives.
Herbert Aaron Henschel, who led Henschel-Steinau Inc. for 50 years, passed away on May 3, 2023. Aaron Henschel built Henschel-Steinau, based in Allendale, NJ, into one of the most dominant forces in the Point of Purchase Advertising Industry.
Asad Ayaz has been named the first-ever Chief Brand Officer of The Walt Disney Co. Ayaz will be responsible for elevating the Disney brand globally across the entire ecosystem of company touchpoints and consumer experiences. Ayaz will continue as Pres., Marketing for Walt Disney Studios, overseeing marketing for the Studios’ films and series as well […]
Canada Goose has appointed Ana Mihaljevic as Head of Global Stores, in addition to her current role of Pres., North America. She will lead the brand’s retail expansion championing Canada Goose’s plans to more than double its footprint over the next five years.
The Honest Co. has appointed Kate Barton as its Chief Growth Officer. Barton will oversee Honest’s baby, beauty, wellness, personal care and household care categories. Barton previously was Chief Brand Officer of Magnolia, the lifestyle company founded by Joanna and Chip Gaines.
Kohler has appointed Samie Barr as Chief Brand Officer. This role was created to fuel strategic acceleration and further elevate the KOHLER brand globally. Barr will lead global creative, media and digital capabilities and the global teams responsible for the brand experience. Barr joins Kohler from CB2, a division of Crate and Barrel Holdings, where […]
Kia America has named Brad Mays as director, brand experience. Mays will lead all aspects of public relations and external communications including events, experiential, auto shows and strategic partnerships. Mays brings more than 25 years of marketing experience to Kia, having most recently served as the Global Head of Communications Strategy & Insights for Nissan […]
CVS Health has appointed Amy Bricker as Exec. V.P. & Chief Product Officer – Consumer. Bricker has nearly 20 years of diverse health care experience, most recently serving as President of Express Scripts. Bricker will focus on consumer products and innovation, leading the development of new products that support the evolving health care needs of […]
Burger King has appointed Patrick O’Toole as Chief Marketing Officer. O’Toole will be accountable for leading marketing efforts to help grow traffic, accelerate sales growth and amplify the fundamental advancements the brand is making to the Guest experience – in support of the brand’s existing Reclaim the Flame plan shared in 2022 – and supported […]
Hormel Foods has promoted Henry Hsia to V.P., Retail Marketing – Snacking & Entertaining. Hsia is responsible for brand-building activities for the Hormel portfolio of snack brands, including Planters, Corn Nuts, Hormel Pepperoni, Hormel Gatherings and Columbus
Hankook Tire has promoted TennIntae (Ted) Choi to V.P., North American Marketing Strategy. Choi has previously held executive positions with Hankook including V.P. of its Australia subsidiary.
Kinter, (www.kinter.com), a leader in retail display hardware, has opened its new 112,000-square-foot facility in Waukegan, IL. The new facility will allow for further expansion of Kinter’s campus, made up of three buildings, including leadership team and administrative functions, research & development, engineering, design prototyping, product storage and fulfillment. The newest facility incorporates 95,000 sq. […]
Peloton has appointed Leslie Berland as Chief Marketing Officer. Berland brings more than two decades marketing expertise for iconic brands. She will serve as a member of the leadership team, overseeing brand marketing, creative, consumer insights, and global communications.
Purple Innovation, known for creating the “World’s First No Pressure Mattress,” has appointed Scott Kerby as Chief of Owned Retail. Kerby will oversee all aspects of Purple’s owned retail operations. Most recently, Kerby lead a successful retail team at Sephora as V.P., Head of Stores.
Brinker International has appointed Jesse Johnson as V.P. Marketing to develop and execute marketing strategies for Chili’s. Johnson spent much of his career at Wieden+Kennedy (W+K) leading award-winning marketing initiatives and campaigns for brands such as Procter & Gamble, Nike Golf and KFC.
DICK’S Sporting Goods has named Ray Sliva as Exec. V.P., Stores. Sliva will report to President & CEO, Lauren Hobart. Prior to joining DICK’S Sporting Goods, Sliva served as Best Buy’s President of Retail responsible for U.S. sales across all customer touchpoints, including in-home consultations, Best Buy for Business, digital sales, and nearly 1,000 brick […]