Archive by category Beverage Merchandising

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The Coca-Cola Company Launches 100% Recycled Plastic Bottles Across Canada

The Coca-Cola Company Launches 100% Recycled Plastic Bottles Across Canada

Coca-Cola has launched 100% recycled plastic bottles across Canada. All 500-mL sparkling beverages bottles sold by The Coca-Cola Company in Canada will be made with 100% recycled plastic (excluding caps and labels) by early 2024. The company is the first to launch multiple sparkling beverages in 100% recycled plastic bottles across Canada. “This means that […]

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Starbucks Borrow A Cup Test Furthers Company’s Shift Toward Reusables

Starbucks Borrow A Cup Test Furthers Company’s Shift Toward Reusables

Starbucks recently launched a reusable cup test in 12 Starbucks stores in California. Customers at participating stores could bring their own personal cup in café or drive-thru, be offered a Borrow A Cup from Starbucks, or choose For Here Ware, a reusable ceramic or glass cup for customers who opt to sit and stay in […]

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Kroger Adds Mercado Brand To Its Brands’ Roster

Kroger Adds Mercado Brand To Its Brands’ Roster

Kroger has launched Kroger Mercado, a Hispanic-inspired brand joining its Our Brands’ roster of products exclusively sold at Kroger Stores. Kroger’s Mercado’s line offers more than 50 products, including fresh meat, beverages, snacks, sides, and desserts. Kroger Mercado celebrates the tradition of Latin American foods with authentically inspired products, ranging from core Hispanic ingredients for […]

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Superbird Fuego Proves Spicy Tequila Can Be Delicious

Superbird Fuego Proves Spicy Tequila Can Be Delicious

Superbird is the latest launch by Casa Komos Brands Group (CKBG). Superbird Premium Tequila is now available in three electric expressions, including Blanco, Reposado and the innovative Fuego. Fuego, a jalapeño-infused spicy tequila, adds heat to any tequila cocktail. Superbird’s distinctive packaging features an intricate illustration by Ukrainian tattoo artist Oleg Romaniuk. “The Superbird brand […]

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Broken Shed Vodka Launches ‘Different World’ Campaign

Broken Shed Vodka Launches ‘Different World’ Campaign

Broken Shed Vodka, announced its new U.S. creative campaign, “Vodka from a Different World.” Just like its birthplace in New Zealand, Broken Shed Vodka prides itself on being different with its distinct sustainable distillation process. “Our ‘Vodka from a Different World’ campaign invites consumers on a journey to the awe-inspiring environment of New Zealand, a […]

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Miller Lite Features New Football-Themed Displays

Miller Lite Features New Football-Themed Displays

Coors Light and Miller Lite are tying into football season with a marketing blitz that includes new ads, packaging that highlights major partnerships, and a suite of new retail displays. “With Miller Lite representing 16 NFL teams and Coors Light’s dozens of alliances with top college football schools, the brands aim to have a strong […]

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Pepsi Celebrates 125th Anniversary

Pepsi Celebrates 125th Anniversary

In honor of its 125th birthday, Pepsi will celebrate its iconic history with immersive events, social content moments and giveaways. Pepsi is opening The Pepsi 125 Diner – a unique and immersive restaurant experience set to open its doors in early October in New York City. Inspired by the timeless American diner, as well as […]

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Busch Light Introduces Limited-Edition Lager: Busch Light Peach

Busch Light Introduces  Limited-Edition Lager: Busch Light Peach

Busch Light has launched a limited-edition, flavored lager, Busch Light Peach. The latest seasonal flavor innovation for 21 + drinkers combines the classic taste of a cold, smooth Busch Light with a crisp, refreshing hint of peach. The debut of Busch Light Peach aligned with the peak summer peach season. Busch Light’s new fruity flavor […]

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Labatt Introduces NEW Blue Light Apple

Labatt Introduces NEW Blue Light Apple

Labatt Blue Light recently introduced a new fruit flavored light pilsner, Labatt Blue Light Apple, a premium lager with natural, crisp apple flavor. Labatt Blue Light Apple joins Labatt Blue Light’s other fruit flavored products, Blue Light Lime and Blue Light Grapefruit, as a limited release this summer. Jason Folaron, Brand Manager for Labatt USA, […]

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Keystone Light Celebrates Summer With A New Look

Keystone Light Celebrates Summer With A New Look

Keystone Light has introduced limited-time summer packaging that is an ode to the many outdoor spaces where Keystone Light is best enjoyed, from mountainsides and lakes to forest landscapes. And the piece de resistance? A Keystone Light-branded utility task vehicle (UTV) – available for legal-age consumers to win and local distributors to put on display. […]

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Chateau Ste. Michelle And Team One Partner To Launch ‘Raise A Glass’ Promotion Campaign

Chateau Ste. Michelle And Team One Partner To Launch ‘Raise A Glass’ Promotion Campaign

This summer, agency for premium brands, Team One along with wine brand Chateau Ste. Michelle (CSM) issued a call to action to concertgoers across the country, urging them to unplug from technology and enjoy the moment. Tapping into the brand’s multi-year partnership and role as the official wine sponsor for Live Nation, the new campaign […]

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Cupcake Vineyards Launches Citruskissed Pinot Grigio

Cupcake Vineyards Launches Citruskissed Pinot Grigio

Cupcake Vineyards has released Citruskissed Pinot Grigio, from the sun-drenched vineyards of California. This crisp, medium-bodied and fruit-forward wine comes with prominent notes of lime and lemon zest. “Building on the success of our Pinot Grigio and the rapid growth in flavor-forward Pinot Grigios, we’re excited to bring Citruskissed Pinot Grigio to the Cupcake portfolio,” […]

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Jack Daniels Display Encourages Fans To Try The Classic Whiskey And Coke Combination

Jack Daniels Display Encourages Fans To Try The Classic Whiskey And Coke Combination

Main St Group, (www.mainstgroup.com), recently created this display for the Jack Daniels brand. Its mission was to design a display that grabs attention and increases sales. The display’s theme was “Buy a Jack and get a free six-pack of mini Coke cans.” The standout display highlights the Jack Daniels brand and the refreshing taste of […]

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Sweetwater Brewing Launches Refreshing Line Of Ready-To-Drink Cocktails In A Can

Sweetwater Brewing Launches Refreshing Line Of Ready-To-Drink  Cocktails In A Can

SweetWater Brewing Company, the ninth largest craft brewer in the U.S. and a subsidiary of Tilray Brands, has launched SweetWater Spirits, a new collection of bright and refreshing ready-to-drink mixed cocktails in a can. Two spirits-based cocktails, Vodka Soda Citrus and Vodka Soda Punch, are available in 12-ounce cans at 105 calories each. “The ready-to-drink […]

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Truly Vodka Soda With Premium Vodka And Fruit Juice Introduced

Truly Vodka Soda With Premium Vodka And Fruit Juice Introduced

Boston Beer Co. has reintroduced its first spirits-based seltzer as Truly Vodka Soda. Truly Vodka Soda combines six-times-distilled vodka, real fruit juice, and premium flavors for a light and refreshing drink. First introduced as Truly Vodka Seltzer in 2022, Truly’s first spirits-based seltzer has a fresh new look and more great-tasting flavors. Rounding out the […]

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Coffee Bean & Tea Leaf Promotes New Matcha Beverages For Summer

Coffee Bean & Tea Leaf Promotes New Matcha Beverages For Summer

Coffee Bean & Tea Leaf’s summer seasonal menu features a new line-up of beverages that complement its core matcha drinks. Featured are the Matcha Cookies & Cream Ice Blended drink, Iced Mango Matcha Latte, along with a Mint Chocolate Ice Blended drink. “We know how much our guests love our matcha drinks, so we’re excited […]

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Dunkin’ Promotes Salted Caramel Cold Brew

Dunkin’ Promotes Salted Caramel Cold Brew

Dunkin’s full summer menu features the sweet return of Salted Caramel Cold Brew. With a slow-steeped, ultra-smooth cold brew and a sweet, subtly salty caramel flavor, this summery sensation is topped with a pillowy salted caramel cold foam and finished with a burnt sugar topping. Offering an unbeatable creamy texture, the cold brew boasts a […]

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Starbucks Pumpkin Spice Flavored Coffees Back On Grocery Store Shelves Nationwide

Starbucks Pumpkin Spice Flavored Coffees Back On Grocery Store Shelves Nationwide

Starbucks Pumpkin Spice flavored and fall-inspired at-home and ready-to-drink coffees are returning to grocery store shelves, inspired by the iconic Starbucks Pumpkin Spice Latte, which first became available 20 years ago. This year’s lineup of seasonal favorites features a variety of coffees and creamers for the pumpkin spice enthusiast, including Starbucks Pumpkin Spice Flavored Coffee […]

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ZenWTR & Circuit Begin Innovative Media Partnership

ZenWTR & Circuit Begin Innovative Media Partnership

ZenWTR, the world’s first and only water bottled with 100% recycled, certified, ocean-bound plastic, and Circuit, a leading electric shuttle service, have joined forces in a new media partnership. This summer, ZenWTR sponsored Circuit cars in the Hamptons and Santa Monica, providing passengers with eco-friendly transportation. This partnership blends the visibility of Circuit’s eye-catching electric […]

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