Hill’s Pet Selects 7″ Video Shelf Display From Americhip
Hill’s Pet and its agency partnered with Americhip to develop an attention-grabbing display. Its stock 7″ Video Shelf Display provided push buttons for each unique brand with a clear call to action: “See How It Works.”
Consumers selected the display button relating to their specific needs and then watched an informative product video highlighting its key elements. This sleek shelf-edge design includes a large front lens and flashing LED to capture attention, an option for embedded rechargeable batteries or remote packs, and easy-to-install mounting hardware. Hill’s Pet rolled this program out in Petco outlets all over the country. (Web Site) www.americhip.com
Buddy Valastro, Celebrity Baker, Opens flagship Carlo’s Bake Shop In The Heart Of Times Square
Buddy ‘Cake Boss’ Valastro is opening a brand new, 1,200 square foot flagship Carlo’s Bake Shop right in the heart of Times Square at 1500 Broadway. The new location is a sweet glimpse into the future of the historic Hoboken bakery with whimsical elements combined with the old-school tastes and charm of the popular bake shop.
“We’re so excited to usher in the new generation of Carlo’s Bake Shop, starting with this new flagship location in the heart of New York City,” said celebrity chef and baker Buddy Valastro. “Taking this 114-year-old traditional bakery from 1910 to 2024 was my parents’ dream, and my life’s work, and to do it with my wife, kids, sisters, and their families has been one of the best experiences of our lives. I know my parents’ dream of bringing Italian pastries to popularity has been realized through their kids.”
Sweet lovers can enjoy a variety of iconic treats and pastries, including a variety of cannoli, fan-favorite lobster pastry tails, cheesecakes, tarts, sweet-stuffed pastry pockets, special monthly desserts conceived by Valastro himself, and more. Carlo’s famous cakes are also available whole or by the slice, and a variety of cookies, including Chocolate Chip, Snickerdoodle, Peanut Butter, Sugar, Seasonal Fondant, and Oatmeal, will satisfy your sweet tooth for a midday pick-me-up or to bring-home for dessert. Carlo’s Bakery also carries new savory options featuring Bakery-Style Pizza, Breakfast Sandwiches, and a variety of fresh breads made daily in-house. Location-exclusive merchandise is available for Carlo’s and Valastro fans.
Carlo’s Bake Shop combines convenient grab-and-go ordering with limited seating, including a shared patio space (weather permitting). With a whimsical décor sure to make Willy Wonka jealous, Carlo’s is an ode to Valastro’s mastery, featuring a captivating sculpture of Buddy at work, surrounded by hand-sculpted confections and iconic NYC-themed décor, as designed by long-time design partner, Celano Design Studio Co. “Carlo’s Bake Shop on Broadway is a desserts destination that marries tradition with modern flair. With a palette of white marble, brass accents, and a taste of Hoboken nostalgia, it’s not just a bakery; it’s a sweet escape in the heart of Times Square,” said Vincent Celano, Founder/Principal of Celano Design Studio Co.
The artistic undertaking was conceived and created by a team of local artists helmed and installed in part by Jerome McCroy. Using a handful of artists, including Urbano Maher (statue of Valastro and cake table) and Dane Castoro (pastries), this one-of-a-kind sculpture took nearly half a year and advanced 3-D imaging combined with traditional sculpture technique to complete. Past collaborators McCroy and Danny Cortes chose artists Ed Rivera and Mike See to handle the visual fabrication installation, including metal ribbons made by High Impact Sign & Design in Las Vegas. The space is brought together by Neon Signage from Canvas Freaks and a multi-dimensional media wall by Soundworx in the back of the bakery, giving visitors an exciting look into the Valastro family world. (Web Site) www.carlosbakery.com
C3 Industries Broadens Footprint With Opening Of First High Profile Cannabis Dispensary In Illinois
C3 Industries, a leading multi-state cannabis company dedicated to crafting premium cannabis experiences for consumers, has expanded its operational footprint with the opening of its first retail location in Illinois, High Profile Springfield, and its 23rd dispensary nationwide.
“We are thrilled to open our first dispensary in Illinois’ state capitol, and to begin serving the Springfield community with a wholly unique cannabis experience,” said Ankur Rungta, CEO of and cofounder of C3 Industries. “The opening of our 23rd dispensary nationwide reinforces our commitment to serving communities with high-quality, accessible cannabis offerings in a welcoming space where customers can feel educated, supported and valued. As we continue to expand C3’s operations and enter new markets across the country, we remain dedicated to quality, innovation and customer satisfaction, and our newest location will uphold these values.” (Web Site) www.c3industries.com
Chop5 Retains Chute Guderman To Create A Fresh Brand From The Ground Up
Chop5 recently called on Chute Guderman to create a convenient fast-casual concept for their crave-worthy, customizable salads. They worked together to create an experience that champions fresh and quality ingredients in an engaging, genuine way.
The Chop5 environment creates a lively, inviting experience that makes customers feel like they’re stepping into a sparkling-clean kitchen full of friends. Welcoming team members positioned along the customer journey share chef-inspired menu options and help each guest craft their perfect salad.
The color green accents the space to enhance the focus on freshness and is paired with bright natural light and white tones to open up the space. Tactics such as keeping the salad line primarily white let the stars of the show, the ingredients, truly shine. The brightness of the space is balanced by wood elements to avoid a clinical, sterile feel, and provide a sense of quality and warmth.
Its main focus was to communicate fresh in a way that feels natural, not tacky, and true to the core of the brand. The use of various brand patterns, custom graphics, fun signage, and a large ingredient-focused focal all work to provide an atmosphere centered around quality where guests can craft flavorful, regret-free dishes. Chop5 is in growth mode, and continuing to plan for restaurant expansion, with this design serving as the base for their future success. (Web Site) www.chutegerdeman.com
Garnet Hill Debuts New Retail Store Experience At Legacy Place
Garnet Hill, recognized for its renowned quality and premium natural fibers, has opened its only full-price retail store at Legacy Place in Dedham, MA. The Garnet Hill store, featuring the best of its women’s apparel and home textiles, was created so guests can experience the brand’s lifestyle and immerse themselves in unique products made from the world’s finest fibers.
Designed in partnership with NELSON Worldwide, an award-winning architecture, design, and strategy firm, and with brand consultant Jonathan Taylor of Jonathan Taylor Design, the experience is a curated destination serving as the canvas for effortless expression and refined quality. Natural design elements, consistent with the brand’s heritage, create the ideal backdrop for iconic Garnet Hill cashmere and linen and its signature prints, patterns, and colors.
“We were thrilled to partner with NELSON Worldwide and Jonathan Taylor Design to bring our new retail experience to life,” said Sandi Summerson, GMM/SVP of Merchandising and Creative at Garnet Hill. “The design, fresh and airy yet full of texture, captures the spirit, joy, and authenticity of the Garnet Hill lifestyle.”
Since 1976, the Garnet Hill mission has been to shape beautiful and enduring products made from renewable natural fibers for you and your home, with quality in every stitch. The design team is passionate about every product detail and responsibly sourcing the best possible materials such as linen made from certified European Flax™, organic cotton, and SFA-certified cashmere. The brand’s store at Legacy Place will offer guests the opportunity to shop its exclusive designs including EILEEN FISHER and learn about renewable and recycled fibers. Guests can also spend time in the bedding design center where they can coordinate and layer their favorite combinations of fabrics, colors, and patterns, with the assistance of store design associates, to build the bedroom of their dreams.
“We are excited to bring the Garnet Hill lifestyle to Legacy Place,” said Connie Hallquist, President of Garnet Hill. “Our new store embodies the essence of Garnet Hill, offering customers the opportunity to engage with our iconic products in a beautifully designed space and learn about our legacy and commitment to sustainability. We look forward to our guests being able to touch and feel the incredible quality for themselves.” (Web Site) www.garnethill.com
Weigel’s Retains GSP Retail To Develop New In-Store Retail Experience
Weigel’s, the historic convenience store chain based in Knoxville, TN, needed a partner to help them bridge the brand between their legacy stores and their new in-store retail experience.
Weigel’s retained GSP Companies (www.gspretail.com) to help develop a brand strategy for all key categories, survey a pilot store, and create a formula to deploy across the chain. GSP also worked with Weigel’s to develop a food service brand, and evolve coffee tagline, “Voted, best cup of coffee in town” into a modern theme.
Customer response to the renovated convenience store has been positive. Weigel’s opened a travel center in Piney Flats, TN in August 2023 that boasts the new branding, including Weigel’s Kitchen. They serve fried chicken, pizza, salads, sandwiches, and burritos for all meals and snacks. (Web Site) www.gspretail.com
H&M Unveils New SOHO Location With Exciting New Store Experience
H&M has opened a new brand destination in New York City’s iconic SoHo neighborhood. The store is a new concept for the brand, offering a unique, modern shopping experience with the most fashion forward womenswear, elevated styling and for the first time in North America, a shop-in-shop featuring curated secondhand pieces. Located at 591 Broadway, the almost 10,000 square foot store was designed by the brand’s in-house architecture team and takes inspiration from the aesthetic of the neighborhood’s renowned art galleries.
“This new location marks our return to SoHo, a neighborhood which continues to be an epicenter of fashion and style,” said Carlos Duarte, President of H&M Americas. “We’ve been testing new store concepts in NYC, such as our recent H&M Williamsburg store experience, with the aim of building the best, elevated shopping experience for our customers. We’re excited to bring H&M SoHo to life through curated, trend driven products as well as a new secondhand offering, all in a sleek and inspiring store that fits seamlessly into the fabric of the neighborhood.”
The assortment of womenswear has been curated to mirror the neighborhood with fashionable and trend driven products, while still offering a diverse assortment to allow customers to express themselves. For admirers of preloved pieces, H&M SoHo’s “Pre-Loved” shop-in-shop will offer trendy secondhand garments, the first H&M store in North America to do so. New York based seller of designer vintage clothing and accessories James Veloria will also curate select pieces to add to the “Pre-Loved” offering.
“After premiering our first U.S. secondhand platform “H&M Pre-Loved” online last year, we are thrilled to build on this offering by launching H&M SoHo with the first secondhand shop-in-shop in North America,” said Linda Li, Head of Customer Activation and Marketing, H&M Americas. “Providing our customers the fashion they crave in a new store that is inspiring, and tech driven, is exactly where we want to be as a brand to achieve our goal of liberating fashion for the many.”
Customers visiting H&M SoHo will also benefit from improved service features for a seamless shopping experience. Along with the option for mobile checkout from anywhere in the store, customers can enjoy smart mirrors in fitting rooms that identify customers’ products, including the size and color, and provide personalized product or styling recommendations. The mirrors also allow for items to be requested and brought to fitting room cabins by a sales associate. Opting for in-store pick up of online orders at one of H&M SoHo’s lockers also offers an easy and time saving option for New Yorkers on the go. Behind the scenes, the store runs on RFID-enabled systems, which allow for stock accuracy and location, plus faster. (Web Site) www2.hm.com
Meijer Continues Its Commitment To Black-Owned Brands With Prominent Displays In Celebration Of Black History Month
Meijer reaffirmed its commitment today to growing its selection of Black-owned brands to meet customer interest and demonstrate its support of small businesses in its communities. Since formalizing this program in 2021, Meijer has grown its selection of Black-owned brands by nearly 35%. A curated product offering will be prominently displayed in all Meijer supercenters in celebration of Black History Month throughout February.
“The Meijer Supplier Inclusion program not only showcases new, diverse brands, but also prioritizes growing existing brands within our various store formats and locations,” said Carla Hendon, Director of Supplier Inclusion at Meijer. “I’m incredibly proud of our team for their ongoing commitment to the small business community and providing a positive space for all entrepreneurs to grow and thrive.”
Although customers can find Black-owned brands on Meijer shelves all year long, a curated product offering will be prominently displayed in all Meijer supercenters in celebration of Black History Month throughout February. The collection spans various product categories, including Grocery, Health & Beauty and Home, offering customers a unique opportunity to further discover and support the Black business community. (Web Site) www.meijer.com
Nautica Smart Eyewear Collection On Display In Nautica Retailers
Innovative Eyewear, the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, has begun shipping the Nautica Smart Eyewear Collection to Nautica retailers. The Nautica Powered by Lucyd collection from Innovative Eyewear offers 8 distinct styles, combining its smart eyewear technology with fashion-forward design. With a starting price of $159, this collection makes high-tech eyewear accessible to a broader audience. All frames are RX compatible and available in over 200+ custom frame and lens combinations.
Harrison Gross, CEO of Innovative Eyewear, said, “Nautica has already demonstrated its potential as a terrific designer eyewear brand, and we believe we are elevating it further with our tech features to make a truly state-of-the-art smartglass. Just like “Intel Inside” became the hallmark of a great PC, we are seeking to make our Powered by Lucyd marque the global standard of comfortable, stylish, and prescription-ready smart eyewear.” (Web Site) www.lucyd.co
Saks Fifth Avenue Unveils Reimagined West Coast Flagship In Beverly Hills
Saks Fifth Avenue is reinventing its West Coast flagship experience and furthering its position as the quintessential destination for luxury fashion in Beverly Hills with the opening of its highly anticipated new women’s store on Wilshire Boulevard.
The approximately 130,000-square-foot, six-level shopping destination offers an expertly curated luxury assortment of women’s designer ready-to-wear, shoes, handbags, jewelry, beauty and accessories from both iconic luxury brands and emerging designer labels, including more than 25 brands that are new to Saks Fifth Avenue Beverly Hills. The reimagined location features unique luxury services and highly personalized shopping experiences, including an expanded Fifth Avenue Club personal shopping and styling experience with an exclusive outdoor terrace.
The crown jewel of the new destination is an expanded Fifth Avenue Club personal shopping and styling experience located on the fifth floor. The Fifth Avenue Club features 15 luxurious private styling suites and a team of expert Saks Stylists equipped to provide customers with best-in-class personal shopping and styling services in a highly personalized setting. Saks Stylists can assist Fifth Avenue Club clients with everything from curating their entire new-season wardrobe with the latest designer arrivals to finding one-of-a-kind jewelry pieces. The Fifth Avenue Club also features an exclusive outdoor terrace space with stunning views of the Hollywood Hills that offers a calm and serene atmosphere for Fifth Avenue Club clients to relax and unwind while they shop.
The Saks Fifth Avenue Store Planning and Design team collaborated with the award-winning team of retail architects and advisors at Arcadis (formerly CallisonRTKL) to transform the store and bring Saks Fifth Avenue’s distinct brand identity to life while paying tribute to the building’s history. Design highlights include: Introduction of vendor-designed shops throughout the store creates a fresh and interesting shopping experience, allowing customers to access intimate brand experiences within Saks Fifth Avenue. Transformation of the top floor into an experiential destination for personal shopping and styling at the Fifth Avenue Club reinforces Saks Fifth Avenue’s commitment to inspire customers through unique and highly personalized shopping experiences. The store’s grand Regency-style marble staircase and central skylight are accentuated by airy, pearlescent white atrium spaces and reflective columns on each floor to carry natural light throughout the store and create a brighter shopping experience. Metallic accents and playful pops of color including richly hued rugs, statement furniture pieces and vibrant wallcoverings add visual excitement to the store’s neutral color palette. Artful fixtures such as chandeliers that double as unexpected art pieces appear throughout the store to create a fun and visually stimulating shopping environment. Elevators feature a milky dichroic laminate, a subtle nod to the OMA/Rem Koolhaas-designed escalator at the iconic Saks Fifth Avenue New York flagship. (Web Site) www.saks.com
ScrubaDub Opens New Flagship Location In Worcester, MA
ScrubaDub, New England’s leading car wash company since 1966, has opened its newest location at 575 Park Avenue Worcester, MA. The Worcester flagship facility features groundbreaking eco-friendly design with state-of-the-art robotics, fast pass technology, and a flat conveyor belt for stress-free entry to the express car wash tunnel.
Every customer receives ScrubaDub’s signature perks: free pretzels, stickers for kids, dog treats, and a Satisfaction Center with courtesy towels and window cleaner. ScrubaDub Unlimited Members receive complimentary access to self-service vacuums, mat cleaning, unlimited washes at all ScrubaDub locations, and more! For a limited time, new Park Avenue customers can join ScrubaDub’s best Unlimited plans on sale the first three months.
“We’re thrilled to bring the Worcester community a new flagship ScrubaDub Car Wash,” said Mathew Paisner, Director of Business Development. “As a third-generation family business, we look forward to growing our long-standing partnership with the City of Worcester.” (Web Site) www.scrubadub.com
New Smirnoff Smash Vodka Soda Brings Unexpected Pickleball Smashup To The Vegas Strip
Smirnoff has debuted SMASH Vodka Soda. With a thrilling and unexpected collision of two bold flavors in one can and 100 calories each, the new SMASH Vodka Soda flavors include: Watermelon Lime, Pineapple Orange, Raspberry Peach and Strawberry Dragon Fruit. The Official Vodka Sponsor of the NFL will host the first-ever Smirnoff SMASH Pickle Bowl, serving up America’s new favorite sport, pickleball, with an unexpected twist featuring some of the biggest names in their respective games on Saturday, February 10th 2024 in Las Vegas, Nevada.
“Our new Smirnoff SMASH Vodka Soda continues the legacy of unparalleled flavor innovation from the makers of the World’s No. 1 Vodka,” said Julie Yufe, SVP Rum & Vodka, Diageo. “Smirnoff brings people together to share delicious cocktails and Smirnoff SMASH Vodka Soda is here to champion that same spirit — we’re bringing together a star-studded lineup smashed up with America’s newest favorite pastime ahead of one of biggest events in sports!” (Web Site) www.diageo.com
Whataburger’s Highly Anticipated Las Vegas Location Opens In Time For Big Game Weekend
Whataburger has opened a new landmark location on the iconic Las Vegas Strip. Las Vegas Blvd. will mark the brand’s westernmost location to date, and entry to its 15th state.
Situated adjoining the Waldorf Astoria, and in partnership with franchisee Panda Restaurant Group, the two-story restaurant will be co-located with Parry’s Pizzeria & Taphouse. Whataburger Las Vegas will offer the brand’s legendary Whataburgers, Breakfast On A Bun, Dr Pepper Shakes and even a special Vegas Whataburger! The highly anticipated location will be open 24 hours a day, 365 days a year, and serve breakfast, lunch, and dinner from an expansive menu designed to fuel the non-stop energy of the Las Vegas Strip. Parry’s Pizzeria & Taphouse in Las Vegas will bring massive NY-style slices, 14 unique signature pies, fresh, never-frozen chicken wings, stromboli, cocktails and last but not least, 120 beers on draft, with a focus on craft offerings.
“As the city that never sleeps, and a brand that is open 24/7, it only made sense to bring a Whataburger to the Strip. Whether you’re craving a double-meat Whataburger with jalapenos or a savory Honey Butter Chicken Biscuit, Whataburger has your back with breakfast, lunch and dinner,” said Whataburger President and CEO, Ed Nelson. “We’re excited for both locals and visitors to sink their teeth into a fresh new option and find ways to customize their Whataburgers ‘just the way they like it.'” (Web Site) www.whataburger.com
Saks Announces First-Ever Electric Vehicle Partnership With Lucid
Saks, the premier luxury ecommerce platform, and Lucid, the luxury electric vehicle company, have launched a multifaceted partnership across the Saks Fifth Avenue ecosystem. Through this unprecedented partnership, which marks Saks’ first-ever collaboration with an electric vehicle company, Saks will offer exclusive demo drive experiences of Lucid’s award-winning car, the Lucid Air, at select Saks Fifth Avenue store locations. Additional elements include a dedicated Lucid landing page on Saks.com, content on Saks-owned digital channels and an event in the new Saks Fifth Avenue West Coast flagship in Beverly Hills.
“We’re committed to utilizing the entirety of the Saks Fifth Avenue ecosystem to introduce our customers to the best in luxury,” said Marc Metrick, CEO of Saks. “As an iconic luxury brand and an authority in the luxury space, Saks has been able to partner with companies that we know are of interest to our customers and complement the luxury lifestyle. With Lucid, we’re providing our customers with new, unique offerings outside of our traditional assortment, and we’re excited for them to experience this innovative offering online and in our stores for the first time.”
“Our partnership with Saks, a longtime authority in the luxury space, blends our technology and design excellence with high-end retail in an incredible collaboration,” said Peter Rawlinson, CEO/CTO of Lucid. “The collaboration brings the Lucid brand directly to Saks clientele searching for fine craftsmanship and innovation that seamlessly blend into their lifestyle, such as can be found with the Lucid Air.”
The Lucid Air is a state-of-the-art luxury car with a California-inspired design that features luxurious full-size interior space in a mid-size exterior footprint. Lucid’s proprietary technology delivers the longest EPA-estimated range available of any electric car currently on the market alongside driver-oriented performance in a stylish car. The demo drive program will debut at the Saks Fifth Avenue West Coast Flagship in Beverly Hills on Thursday, February 8, with additional participating stores to be announced at a later date including Atlanta, Boca Raton, Chicago, Greenwich, Houston, Las Vegas and Troy.
Absolut Vodka Launches New Cocktail Line
As a brand born to mix, Absolut is entering the Ready-to-Serve category with its new Absolut Cocktails line with flavors Vodka Mojito and Raspberry Lemonade. As the #1 premium imported vodka, Absolut’s latest mixology innovation delivers bar-quality cocktails that are refreshingly tasty with a twist and in a convenient format that saves the time and preparation that goes into making cocktails. Through consumer research, Absolut saw very strong performance with Raspberry Lemonade and Vodka Mojito cocktails. In the flavored vodka space, Vodka Lemonades are performing strongly in the market and a signature cocktail that the brand is mixed with. These classic beloved RTS cocktails (with 15% ABV) have a light and sweet twist and offer a convenient multi-serve format (5 servings per bottle) that’s perfect for sharing or enjoying at home – on the rocks or chilled neat.
“With prepared cocktails as the fastest growing spirits category, trending to overtake wine and spirits this year, we’re excited for Absolut to officially enter into the Ready-to-Serve space,” said Reshma Dhati, Senior Brand Director of Marketing, Absolut. “We’re giving time back with family and friends, without sacrificing on the bar-quality cocktails that Absolut is known for.”
American Girl® And Disney Reveal First Wave Of Enchanting New Doll Collection
American Girl and Disney, two of the world’s most celebrated brands best known for their inspirational characters, rich storytelling, and memorable experiences, have revealed a special collection across the Disney Princess franchise, and the Disney Frozen franchise, coming later this year. Building on the success of last year’s Disney | American Girl Disney Princess Collector Doll series, the first wave of a new core collection features beloved characters Disney’s Ariel, Tiana, and Cinderella. Each princess character is represented with a beautifully crafted 18-inch doll and an authentically designed signature dress, with plenty of fashion extras. The collection also includes additional highly detailed outfits and several special accessories to further expand the storytelling and play.
“Fandom for American Girl and Disney runs deep, and a collaboration has long been asked for by our mutual fans,” said Jamie Cygielman, General Manager of American Girl. “Now, we’re making dreams come true with a magical collection of timeless characters that will captivate our fans and send their imaginations soaring.”
“The launch of the initial three collector dolls last summer was very popular and demonstrated the desire from our fans for more of this iconic collaboration between Disney and American Girl,” said Rob Michaelis, VP, North America Brand Commercialization, Hardlines & Consumables for Disney. “The talented teams at American Girl and Disney are so proud of the incredible details in this new expanded line of Disney Princess inspired dolls which provide an authentic representation of Disney’s beloved characters.”
Blume Expands U.S. Retail Presence With Target Launch
Blume, the better-for-you superfood latte brand, has expanded into Target stores in the U.S. The brand, which features an array of gluten-free, organic, plant-based functional blends packaged in plastic-neutral pouches, will offer four of its most popular, core flavors: Blue Lavender, Salted Caramel, Matcha Coconut and Reishi Hot Cacao in-store, as well as an expanded offering on Target.com.
“Launching into Target is an incredible milestone for Blume. What began as an at-home remedy to cure the adverse effects caffeine was having on me has quickly snowballed into a wellness ritual adopted by thousands of consumers,” says Karen Danudjaja, Founder and CEO of Blume. “As we continue to focus on expansion in the U.S. and at retail, we’re aiming to create a simpler way to enhance your wellness routine and lifestyle by making our products accessible across the country.”
Crystal Light Debuts Bold Brand Refresh
The Crystal Light® brand has debuted three innovative additions to its portfolio for the first time in over a decade with the launch of Mixology, Immunity and Energy product lines. As the leader in the powdered beverage category for over 40 years, Crystal Light also unveils a new logo, marking a bold refresh that redefines itself as the go-to for zero-sugar, low calorie refreshment that tastes great. The new product lines – Mixology, Immunity and Energy – offer an elevated beverage experience with cocktail-inspired flavors, immunity-supporting Zinc and Vitamin C, and energizing caffeine to help uplift your day. The Immunity line, featuring Orange Tangerine and Blueberry Pomegranate, is enhanced with Zinc and Vitamin C to help support the immune system. The Energy line, featuring Raspberry Lemonade, Classic Lemonade and Fruit Punch, delivers 75mg of caffeine for an energizing kick in every serving. The Crystal Light Mixology Multipack will be available at Publix in February and rolling out nationwide, along with Crystal Light’s Immunity and Energy product lines, later in 2024.
“We know consumers are increasingly seeking a wider variety of functional benefits, and as the longstanding leader in the powdered beverage space, we saw an exciting opportunity to innovate around our fans’ evolving preferences,” said Jeremy Kross, Associate Director, PSB Beverage Mixes at the Kraft Heinz Company. “We’re thrilled that our fans will have a Crystal Light offering that delivers on whatever they may need throughout the day – whether it’s a morning energy boost, an afternoon refresh, or an evening unwind.”
Dove Introduces NEW Dove VitaminCare+ Deodorant
Dove introduces NEW Dove VitaminCare+ Deodorant, fortified with Vitamin B3 to enhance your skin’s natural odor defenses, and featuring a revolutionary aluminum-free formula that delivers 72-hour odor control while nourishing underarm skin 10 layers deep. Rooted in science and skincare benefits, Dove believes that delicate underarm skin deserves the nourishment and care we give the rest of our skin, and designed NEW Dove VitaminCare+ Deodorant to act as skincare for your underarms. The deodorant is enriched with Vitamin B3 and nourishes the underarm skin 10 layers deep to help rebuild and repair the skin’s natural moisture barrier and reduce dryness, all while working diligently to restore an even, healthy looking skin tone over time. When it comes to fighting odor, VitaminCare+ Deodorant works with the skin’s natural odor defense to counteract odor-causing bacteria.
Gerber Gear Debuts New ComplEAT Camp Cook Collection
Gerber Gear, a leading outdoor brand dedicated to crafting problem-solving tools, has launched the new ComplEAT camp cook collection. The revolutionary ComplEAT collection is Gerber’s first foray into the camp cooking space, and further showcases the goal for the brand: to inspire people to adventure with confidence. The collection is made up of full-size, high-quality camp cookware that feeds the whole group. Thoughtfully designed around the needs of campsite chefs of all skill levels, this purpose-built collection emphasizes robust construction and materials, packability, and useability for a no-compromises outdoor cooking experience. The centerpiece of this new collection is the 16-piece ComplEAT Cook Set, which features a stock pot and sauté pan with generous cooking surfaces and 3-ply base construction for even heat distribution. The tableware set assists during prep work and makes room for generous portions once the meal is ready. When campers are full, everything packs together in the storage bag for safe and compact storage between trips. The new Gerber ComplEAT collection includes eight total products: ComplEAT Cook Set, ComplEAT Cutting Board, ComplEAT Knife Set, ComplEAT Tableware Set, ComplEAT Lightweight Utensil Set, ComplEAT Multi-Fork, ComplEAT Griddle and ComplEAT Sauté Pan.
The Glenlivet Rum And Bourbon Fusion Cask Selection Debuts
The Glenlivet, the iconic Speyside single malt Scotch whisky, has added The Glenlivet Rum and Bourbon Fusion Cask Selection to its portfolio of award-winning single malt Scotch whiskies. A category-first innovation, the new expression offers an elevated, one-of-a-kind taste experience by selectively finishing The Glenlivet’s iconic single malt Scotch whisky in bespoke casks that are uniquely crafted by fusing dismantled rum and bourbon barrels. The launch of The Glenlivet Fusion Cask Rum comes as the #1 single malt scotch whisky brand continues to challenge conventions and set new standards of excellence within the single malt category. In a first for Scotch, The Glenlivet Rum and Bourbon Fusion Cask Selection has been expertly finished in bespoke casks crafted from a combination of first-fill rum and bourbon barrels to deliver a distinctive single malt taste experience. These hand-selected barrels have been dismantled and reassembled by expert coopers into one bespoke cask, creating a harmonious fusion of luscious fruit and caramel-toffee notes. This luxurious new depth of flavor elevates The Glenlivet’s signature fruity house style.
“The Glenlivet Rum and Bourbon Fusion Cask is a welcome addition to our portfolio as we continue our journey to push the single malt category forward,” said Johan Radojewski, Vice President Marketing – Scotch, Irish & Prestige Whisk(e)y, Pernod Ricard USA. “Prestige spirits drinkers in the US are seeking unique and elevated taste experiences, and The Glenlivet Fusion Cask proudly delivers on that demand as we pioneer new depths of flavor through our commitment to craftmanship and innovation.”
Greenworks® Battery-Powered Lawn And Garden Products Now Available At Walmart
Greenworks®, a worldwide leader in battery technology, has developed a portfolio of 60-volt UltraPower™ cordless lawn and garden products that are available in Walmart stores and on Walmart.com. The impressive lineup of ride-on mowers powered by clean energy includes five new innovations: the industry-leading 60V 54″ MaximusZ™ Utility Zero-Turn Mower, two 60V riding mowers, and two 60V zero-turn mowers. Focusing on cordless power and high performance, the in-store portfolio of lawn mowers, leaf blowers, trimmers, and chainsaws help customers maintain and enhance their homes. The curated assortment of 17 products will be in more than 1,200 stores beginning in February, and over 600 of those stores will include displays promoting ride-on mowers available for purchase online.
A portfolio of 17 Greenworks 60-volt UltraPower™ cordless lawn and garden products will be available in over 1,200 Walmart stores across the country. The 60-volt long-lasting battery can power over 75 Greenworks® indoor and outdoor products, ranging from mowers, blowers, chainsaws, string and hedge trimmers, shop vacs, blowers, garden sprayers, mini-bikes and go-carts, making it a year-round staple to every garage, and part of everyday life.
A portfolio of 17 Greenworks 60-volt UltraPower™ cordless lawn and garden products will be available in over 1,200 Walmart stores across the country. The 60-volt long-lasting battery can power over 75 Greenworks® indoor and outdoor products, ranging from mowers, blowers, chainsaws, string and hedge trimmers, shop vacs, blowers, garden sprayers, mini-bikes and go-carts, making it a year-round staple to every garage, and part of everyday life. The assortment of Greenworks® residential mowers at Walmart includes the most complete offering of ride-on battery-powered mowers to suit every homeowner, ranging from a 30-inch tractor to a 60-inch zero-turn mower.
“Greenworks® continues innovating battery-powered solutions for everyday life that enable homeowners to improve their homes and beautify their gardens,” said Klaus Hahn, president of Greenworks® North America. “Consumers are now able to enjoy their interests and activities – from gardening to riding e-bikes – using 100% clean energy. We call it a ‘Life. Powered. By Greenworks™.'”
HOKA® Launches The Cielo X1: A Pinnacle Expression Of Pure Race Speed
HOKA®, a division of Deckers Brands, has launched the all-new Cielo X1, the brand’s latest addition to its road racing lineup and highest energy return shoe. Designed with insights and feedback from the HOKA roster of elite athletes, the ultra-propulsive Cielo X1 is the ultimate road-racing shoe for the most discerning athletes. The HOKA product team created this pinnacle race day shoe by integrating advanced geometry, plate technology, and foam compounds, while eliminating things that didn’t enhance the ride. These innovations include an exaggerated new rocker profile, asymmetrical Active Foot Frame, dynamic winged carbon fiber plate, and an aggressively cored out midsole, which come together to create a light, fast, dynamic and stable ride. An all-new engineered knit upper provides a lightweight, breathable foot-hugging fit while the asymmetrical gusseted knit tongue enables easy entry and a race-ready lockdown.
All-Electric 2024 Honda Prologue To Arrive At Dealers This Spring
The all-new 2024 Honda Prologue, the first all-electric Honda SUV, will begin arriving in Honda dealerships in March, boasting a 296 mile EPA range rating, the highest standard driving range rating in its class. The spacious and adventure-ready Prologue promises to advance the electrification strategies of Honda with its top-of-class standard and available tech features and comprehensive charging solutions to instill confidence in new EV buyers. Prologue’s Manufacturer’s Suggested Retail Price (MSRP) begins with the exceptionally well-equipped Prologue EX at $47,400 (excluding $1,395 destination charge), before the application of any government incentives or tax credits to leasees. All Prologues feature a comprehensive suite of Honda Sensing safety and driver-assistive technologies.
“The all-new Honda Prologue represents a major step in our electrification strategy, building on our record hybrid-electric vehicles sales to take us toward our vision of 100% zero-emissions vehicle sales by 2040,” said Lance Woelfer, assistant vice president of Honda National Auto Sales, American Honda Motor Co., Inc. “The Prologue is a great addition to our lineup, our Honda dealer network is ready, and we can’t wait for our customers to get behind the wheel of our first all-electric SUV.”
Saucony® Launches All-New Guide 17
Saucony, a leading global performance running lifestyle brand, has launched the all-new Guide 17, a maximal cushioned trainer that offers an exceptional balance of comfort and protection. Completely redesigned, the 17th iteration of this classic icon introduces CenterPath Technology™, a new era of trusted protection that uses a broader platform, higher sidewalls, an asymmetric profile and a rocker shape that guides the runner’s stride from impact to toe off. Updated with an added stack of PWRRUN™ foam and a PWRRUN+™ sockliner, the Guide 17 delivers maximal cushioning with comfort-first protection.
New Secret Whole Body Deodorant Introduced
The innovative Secret Whole Body Deodorant collection of aluminum free deodorants is designed to be used beyond the arm pits to tackle underboob, private, and even foot odor. Secret Whole Body Deodorant delivers 72-hour clinically proven odor protection in three different forms: a smooth gliding stick, a water-based cream, and a nitrogen powered spray. The collection is gentle on skin, goes on clear, and features expertly crafted fragrances. Recommended by four out of five gynecologists and dermatologists, Secret Whole Body Deodorant is made with superior skincare ingredients and is free of aluminum, baking soda, dyes, phthalates, and parabens for 24/7 freshness with daily use.
“Body odor outside of the armpits is normal and something many women notice at some point in their lives, but is not often discussed,” said Kate DiCarlo, Senior Communications Director, Personal Care Portfolio, Procter & Gamble. “The Secret Whole Body Deodorant collection is built on over 50 years of experience in formulating products especially designed for women. ThirdLove is a beloved brand founded on celebrating every woman with high quality intimate apparel, and together, we hope to normalize body odor conversations so all women feel comfortable and confident.”
Stella & Chewy’s Launches New Dental Treats
Stella & Chewy’s, the category leader in the raw pet food space, has launched Dental Delights, a fun, engaging treat that’s clinically proven to help control plaque and tartar. Dental Delights are specially designed to roll and flip, providing extra stimulation while bringing joy to a dog’s dental hygiene. Each treat includes ridges and nubs for flossing and scraping, peppermint and parsley flakes for fresh breath and cage-free freeze-dried chicken for flavor dogs will love. Stella & Chewy’s Dental Delights treats come in four sizes, extra-small, small, medium and large, with single-serve treats available in the small, medium and large sizes, making them a great solution for dogs of different sizes.
“At Stella & Chewy’s, we are always looking for innovative ways to promote pet health, whether it’s through food or preventative care. We’re thrilled to enter the dental category with Dental Delights to give pet parents a treat that can show their dog love with its engaging design while also maintaining dental hygiene,” said Rob Nelson, Vice President of Brand for Stella & Chewy’s.
Tillamook® Launches New Chocolate Ice Cream Collection
Tillamook County Creamery Association (TCCA), the co-op behind America’s fastest growing family-sized ice cream brand, has launched the brand’s first ever curated collection of Chocolate Ice Cream, just in time for Valentine’s Day. But these are not your average chocolate ice cream offerings. Created for lovers (and the people that love chocolate), the new collection is made with 45% more cocoa than Tillamook’s classic chocolate ice cream, creating flavors that are richer, darker, decadent, and provide maximum delight by the spoonful. The new Tillamook Chocolate Ice Cream Collection includes: Brownie Batter: Extra creamy dark chocolate brownie batter ice cream with brownie dough pieces. Dark Chocolate Cookies & Cream: Rich dark chocolate ice cream with chocolate crunchy cookie pieces. Chocolate Hazelnut: Velvety dark chocolate ice cream with chopped hazelnuts and a hazelnut butter ribbon. German Chocolate Cake: Dreamy dark chocolate ice cream with brown sugar coconut filling, pecan pieces, and chocolate cake pieces. Tillamook Ice Cream, including the new Chocolate Collection, is available across the country at Kroger, Albertsons, Safeway, Publix, Ahold Delhaize, and many other grocery stores.
Ugg Turns Surplus Into Style With New ‘Reimagined By Ugg’ Collection
Southern California-based global lifestyle brand UGG® (a division of Deckers Brands), unveils ReImagined by UGG™, an offering crafted with preferred materials. Using leftover leathers and suedes, the collection creates new takes on iconic UGG® silhouettes like the Tasman and Classic Ultra Mini. Serving as a direct response to surplus from the last few seasons, this offering utilizes excess fabrics that were ordered but never used for in-line products due to order cancellation or other product-related reasons. Rather than using the scraps for samples or pullover, UGG® is repurposing or reimagining them to bring a new product to life for consumers. While this offering acts as the first iteration of ReImagined by UGG™, future collections will vary depending on multiple factors, including the amount of surplus materials available. Classic Ultra Mini ReImagined, $150 + Tasman ReImagined, $110 – The Classic Ultra Mini ReImagined and Tasman ReImagined are now thoughtfully reimagined with carefully selected surplus suede and sheepskin from other styles by UGG®. When designing and building boots, sometimes there is extra material that does not get used. UGG® thought to create a new take on styles consumers already love with that material. This is reimagined UGG magic. On the outside, there is beautiful texture in an of-the-now patchwork design. On the inside, find unbelievably soft UGGplush™ crafted from repurposed wool and TENCEL™ Lyocell woven into a recycled polyester backing. Both styles are built on a sugarcane EVA outsole that is cushy and supportive and made from rapidly renewable, rainwater-nourished sugarcane. The suede and sheepskin are sourced from Leather Working Group-certified tanneries – which means they comply with best practices and positive social and environmental change for responsible leather production.
Wilson Sporting Goods Introduces Wilson Airless Gen1 3D-Printed Basketball
Wilson Sporting Goods Co. has released the Wilson Airless Gen1™, the innovative, first-of-its-kind 3D-printed basketball that never needs to be inflated. Building off the success of the Airless Prototype debut last year, the limited-edition Wilson Airless Gen1 basketball will be available for purchase on Feb. 16. The Wilson Airless Gen1 has similar functionality to the prototype, however over the last year, the Wilson Labs team has taken the steps to increase performance and streamline the manufacturing process. The basketball nearly fits the performance specifications of a regulation basketball, including its weight, size and rebound (bounce). While the Wilson Airless Gen1 is crafted for play, it is truly a coveted, technology-infused product meant to create and inspire a new community of innovation enthusiasts and basketball hype curators alike. The Wilson Labs team leveraged the same game-changing process to create the Wilson Gen1 Airless basketball with key partners: General Lattice provided computational design services for elevated performance optimization, DyeMansion provided color and finishing solutions, EOS provided technical oversight and a roadmap for mass production, while SNL Creative was the primary manufacturing hub for this first launch.
Brown-Forman Announces American Whiskey Global Marketing Executives
Brown-Forman Corporation announced new global marketing leadership for its American Whiskey brands. Mark Bacon was named Global Managing Director, Jack Daniel’s Brands, and Mia Simpson Culp was named Managing Director, Woodford Reserve and Old Forester, effective March 1. Bacon and Culp will be responsible for all aspects of global marketing and innovation for their respective brand portfolios.
Mattel Appoints Christopher Farrell As EVP And Chief Strategy Officer
Mattel, Inc. announced that Christopher Farrell has joined the Company as Executive Vice President and Chief Strategy Officer. Farrell will lead strategic planning and corporate development for the Company, including identifying opportunities to accelerate growth and profitability and optimize business performance. He will report to Ynon Kreiz, Chairman and CEO of Mattel. Farrell joins Mattel from Ahold Delhaize, the Dutch multinational food retailer with operations in the U.S., Europe and Asia, where he was Global Head of M&A for the last five years.
Rä Foods Appoints Stephanie Browder V.P. Of Marketing
Rä Foods, a pioneer in food tech and functional foods, has appointed Stephanie Browder as Vice President of Marketing. Browder is a dynamic marketing strategist who brings a wealth of experience in marketing for multi-million dollar brands. She joins Rä Foods from a notable tenure at Avocados From Mexico, where she played a pivotal role in bolstering brand growth and doubling sales by spearheading initiatives across Shopper and Digital Marketing, and driving strategic expansion in the Foodservice sector. Prior to joining Avocados From Mexico, Stephanie worked for leading CPG companies, including Frito Lay, Dr Pepper Snapple Group, and Mission Foods.
Smithfield Foods Names Brendan Smith CMO
Smithfield Foods has named Brendan Smith as its Chief Marketing Officer. Smith, a senior marketing executive with global and domestic expertise in sales, top consumer brand management, strategic development and planning, brand strategy and digital marketing, will serve as Smithfield’s chief marketing officer. In this role, he will lead Smithfield’s marketing team to deliver the planning, development and execution of the company’s marketing, advertising, innovation and strategic planning initiatives, with responsibilities for its brands throughout the retail, deli and food service channels. He reports to Steve France, Smithfield’s president of packaged meats. His most recent role was as chief marketing officer for New Realm Brewing and Distilling, where he built a marketing department supporting retail, onsite restaurant growth and food, beverage and spirits innovation.
Quad Enters The In-Store Retail Media Network Marketplace With Acquisition Of DART Innovation
As part of its ongoing commitment to relentless innovation and product development, Quad, a marketing experience company, acquired North Carolina-based DART Innovation, an in-store digital media solutions provider. The strategic investment expands and seamlessly integrates into Quad’s full suite of products and services, enabling brands and marketers to more effectively offer consumers an integrated purchasing journey, whether they are at home, online or in a physical store. Combining digital media with brick-and-mortar locations has been heralded as the next iteration for the online marketplaces that have exploded in recent years. The strategic intersection of physical and digital expands the brand-to-shopper experience beyond e-commerce to innovative on-screen engagement at the store shelf. With DART’s capabilities and technology Quad strengthens its place as a leader in revolutionizing the shopping experience for retailers, consumer packaged goods (CPGs) and consumers.
“Physical stores are poised to be the next major digital media channel,” said Eric Ashworth, President of Quad Agency Solutions. “Integrating DART’s hardware and software solutions into our portfolio further builds out Quad’s retail expertise, enabling us to evolve the shopping experience and change how brands connect with customers in store environments. DART’s technology and the systems and people that support it allow us to deliver targeted ads on digital screens at the most critical moment in any purchase decision: right at the store shelf. This is a trifecta of benefits for retailers, CPGs and their consumers.”
Indyme Introduces New Freedom Case
Indyme has introduced the Freedom Case. Shoppers trade personal identifying information for the convenience of self-service access to locked merchandise. Indyme developed specialized Artificial Intelligence technology to monitor behaviors when accessing Freedom Case. Freedom Case combines AI with built-in sensors to identify suspicious behaviors. Once suspicious behaviors are detected, Freedom Case instantly deploys Active Deterrence through its built-in speaker and touchscreen. The Freedom Case offers simple plug and play installation and mounts over existing gondolas. For more information, visit. (Web Site) www.indyme.com
Sharp Imaging & Information Introduces New Sharp ePaper Display
Sharp Imaging & Information Co. of America has launched the new Sharp ePaper 13″ and 25″ Class (13.3″ diagonal and 25.3″ diagonal) displays, marking a new era in energy-efficient signage solutions. As a digital alternative to paper posters, the ePaper displays are ideal for applications requiring static content with regular updates, such as POS promotions and menu boards in retail environments. Sharp ePaper displays offer always-on visibility with as low as zero power consumption when viewing a static image, only drawing minimal power when updating the displayed image. For more information, visit. (Web Site) www.sharpnecdisplays.us
Angel Soft® Unveils Packaging Redesign
The Angel Soft® brand is bringing Angel, the beloved character from its highly successful, first-ever animated campaign, to the brand’s new packaging, arriving in stores nationwide in February 2024 at all retailers that carry Angel Soft®, including Walmart, Target, Kroger, and more.
The Angel Soft® packaging has featured a photorealistic baby – which inspired the new campaign – since the brand’s launch in 1987. Following the success of their 2023 campaign featuring an animated cast of angel characters, the brand is committing to the campaign long-term by replacing the photorealistic baby with the campaign’s hero character, ‘Angel.’ Angel was born from the insight that the Angel Soft® brand target consumer is looking for simplicity in the sometimes overly complex toilet paper aisle.
Desiree Sullivan, senior brand manager, Brand Building, Angel Soft®, said, “Angel represents our brand promise to always keep toilet paper the way it should be, soft AND strong – simple. Bringing Angel to the front of our packaging with a fresh, innovative design reinforces our message that Angel Soft® toilet paper is dependable, and also creates a differentiated experience our customers can trust.” (Web Site) www.gp.com
The Botanist Islay Dry Gin Launches The Islay Cask Matured Gin Range
The Botanist Islay Dry Gin unveils The Islay Cask Matured Gin Range including The Botanist Islay Cask Rested Gin and The Botanist Islay Cask Aged Gin. Crafted at Bruichladdich Distillery on the Scottish Isle of Islay, renowned for its expertise in whisky, The Botanist is uniquely suited to introduce innovations in matured gin to the market. These two new liquids combine the versatility and layered flavor profile that The Botanist is known for with the distinctiveness and depth of the award-winning aged spirits that are the distillery’s hallmark.
With access to over 300 cask types across the distillery’s Hebridean warehouses, Head Distiller Adam Hannett was able to look beyond the traditional boundaries of gin with these new spirits, experimenting with wood that has previously held everything from the finest red wine and sherry to American whisky. The ability to work with so many different liquid combinations has allowed him to produce two exceptional and unique cuvées that embody the essence of Islay, the distillery’s Scottish island home, and the diligence of whisky blending and distillation it is known for. Seeking to add definition to an emerging category, The Botanist has chosen to refer to the two new gins as Rested and Aged – taking inspiration from the reposado and añejo tequila classifications.
The Botanist Islay Cask Rested Gin is a cuvée of around 16 different cask types from a variety of regions and has been aged in Bruichladdich’s warehouse on Islay for a minimum of six months. The cask influence brings extra viscosity to the palate while a symphony of botanicals combines with the spices of the wood to create a deep mouthfeel. The unique result appeals to the palate that appreciates the layered complexity of gin as well as the warmth of an aged spirit. (Web Site) www.thebotanist.com
BuDhaGirl Expands Lifestyle Brand With BUDHAGIRL Sparkling Wines, A New Line Of California Sparkling Wines
BuDhaGirl, the lifestyle brand behind the ever-popular All Weather Bangles®, has expanded into the wine category with the launch of BUDHAGIRL Sparkling Wines. The new wine portfolio offers premium California Brut, Demi-Sec and Sparkling Rosé.
BUDHAGIRL Sparkling Wines are thoughtfully crafted in Healdsburg by premier California Sparkling Wine producer Rack & Riddle using the methode champenoise for refined, but lively bubbles. The BUDHAGIRL Sparkling Brut and Brut Rosé are blends of Pinot Noir and Chardonnay, while the BUDHAGIRL Sparkling Demi-Sec is primarily Chardonnay with a touch of Pinot Blanc. These award-winning wines engage all the senses, from the first “pop” of the bottle to the aroma, flavor and tantalizing sensation they deliver. Presented in feminine, yet uniquely bold bottles adorned with a gold dragon, BUDHAGIRL Sparkling Wine is the physical embodiment of every BuDhaGirl-strong, contemplative, joyful and present. BUDHAGIRL Sparkling Wine is the next phase in bringing the BuDhaGirl vision of Mindful Glamour® into practice. Beyond wine, the brand plans to share its philosophy through diverse products and experiences across new categories in the years to come. (Web Site) www.budhagirlsparkling.com
Bulleit Frontier Whiskey Unveils Bulleit American Single Malt
Bulleit Frontier Whiskey is announcing its entry into the rapidly growing American Single Malt category with the launch of Bulleit American Single Malt; a new and permanent addition to its family of whiskeys. Distilled with a mash bill of 100% malted barley and aged in charred new American white oak barrels, Bulleit American Single Malt is the latest demonstration of the brand’s commitment to pushing the frontier of whiskey by experimenting with aging, finishing, and flavor nuances.
As a brand that relies on natural resources to produce quality whiskeys, Bulleit has a long-standing history of pioneering sustainability and creativity within its portfolio, reducing its carbon footprint, and investing in restoring the natural resources that go into its production and packaging. This ongoing commitment is brought to life through the design of its Bulleit American Single Malt bottle. Staying true to its iconic, award winning style, Bulleit American Single Malt showcases a sustainably minded evolution of Bulleit’s trademark bottle with a striking and unique green hue, crafted with post-consumer recycled glass. Bulleit American Single Malt is offered in a 750ml bottle for a suggested retail price of $59.99.
Jesse Damashek, Senior Vice President of Whiskies & Liqueurs at Diageo, said, “Bulleit American Single Malt brings Bulleit’s restless innovation and passion for sustainability into this exciting new category that is set to make waves in the whiskey industry for years to come. With a 100% malted barley mash bill, and a striking green bottle created from post consumer recycled glass, this exceptional whiskey covers a lot of new ground for the brand. I believe we’ve succeeded in crafting a distinctive American Single Malt that whiskey lovers across the country will savor and enjoy.” (Web Site) www.bulleit.com
BK® Launches Its First-ever Million Dollar Whopper Contest In The U.S.
Burger King, the home of the flame-grilled Whopper sandwich, has a million-dollar question for you: how would you top your Whopper? From February 5 – March 17, Burger King Guests can share their dream Whopper creation for the chance to win a $1 million grand prize.
After submitting their Million Dollar Whopper idea contest entry, with the power of artificial intelligence (A.I.), they will receive a preview A.I. version of their flame-grilled creation, to which they can then add a personalized A.I. generated-jingle, and a thematic background. The final image or video can then be shared across their social media platforms. Later this year, three Whopper sandwich creations will be selected by the contest judges, and the three finalists representing the selected Whopper sandwich ideas will be invited to Burger King headquarters in Miami, where they will have the opportunity to refine their concepts before they appear on menus nationwide for a limited time later this year. Guests will then have a chance to try out the three final Whopper creations and vote on their favorite Million Dollar Whopper, with the finalist who receives the most votes taking home the $1 million prize.
“Burger King is all about Having It Your Way, and this contest is a true embodiment of that. More than 50% of Guests customize their Whopper sandwich, and now, the possibilities of what those customizations include are endless,” said Pat O’Toole, Chief Marketing Officer. “And, whether or not your Whopper ends up in restaurants nationwide, we’re giving Guests the opportunity to experience and share their creation using the power of A.I. technology.” (Web Site) www.bk.com
Chuck E. Cheese Promotes Trampoline Zones
Chuck E. Cheese, the No. 1 global family entertainment fun center, is celebrating the once-every-four-year Leap Day during the month of February by giving away free All-Day Jump Passes to children under 52 inches tall who visit fun centers featuring Chuck E. Cheese Trampoline Zones.
Chuck E. Cheese Trampoline Zones are now in more than 100 fun centers nationwide across California, Florida, Illinois, Maryland, Missouri, New York, Texas, Virginia and Nevada, with more opening every week. Leap Day offers one more day of fun, play and family time so families can experience everything new at the fun centers. To get the celebration going, starting Feb. 5, guests at all fun centers nationwide will get 1,000 bonus E-Tickets with any purchase of 60 minutes or more of All You Can Play Games, with a coupon available at ChuckECheese.com. The Trampoline Zones are part of an ongoing, $300-million fun center remodel initiative to meet the active play needs of young children that improve their cognitive, physical, social, and emotional well-being. They also offer a safe, secure and joyful space for little ones under 52 inches tall to bounce and play, away from bigger kids.
“With an event that only happens every four years, we jumped at the opportunity to offer our guests free Jump Passes to enjoy the new Trampoline Zones on Leap Day, plus extra E-Tickets throughout the month,” said Chief Insights and Marketing Officer Mark Kupferman. “Our Trampoline Zones are a fantastic addition to our fun centers, inviting families to create joyful memories at Chuck E. Cheese. They are just one of the many exciting new experiences awaiting our guests nationwide.” (Web Site) www.chuckecheese.com
Cadillac Fairview Selects Cineplex Digital Media As Digital Signage And Media Partner Across
Premier Canadian Shopping Destinations
Cineplex Digital Media (CDM), a division of Cineplex, has signed an agreement with Cadillac Fairview to operate and sell digital and static media, and sponsorships, for its extensive network of highly desirable shopping destinations across Canada.
CDM will operate a network of 200 digital displays in 18 Cadillac Fairview shopping centres, including landmark destinations such as CF Toronto Eaton Centre, CF Pacific Centre in Vancouver, CF Chinook in Alberta, CF Rideau Centre in Ottawa, and CF Carrefour Laval in Quebec. CDM will provide Cadillac Fairview with innovative digital signage network solutions by leveraging its expertise in creative, experience design, data and analytics. As part of this agreement, media sales will be managed through Cineplex Media, bolstering its out of home (OOH) shopping network to 89 premium shopping destinations across the country. This includes nine of the top ten busiest mall locations in Canada, placing key messaging in front of over 680 million shoppers annually. CDM’s industry leading approach will enable Cadillac Fairview to maximize media revenues, enhance shopping experiences with digital solutions and harness the power of data to understand and influence the consumer journey.
“We have a long-standing history with Cadillac Fairview as many Cineplex theatres are part of their key Canadian shopping centres. As their trusted digital signage and media partner, with exclusivity to sell advertising in commons spaces within CF’s malls, we will further support their goal of delivering world-class customer experiences with our innovative, data-led out of home solutions. The addition of Cadillac Fairview’s high-quality network of shopping centres will accelerate growth in our in-mall digital media network,” said Fab Stanghieri, Executive Vice President and Managing Director of Media, Cineplex.
“As we continue to invest in first class media assets across the country, we are thrilled to expand our partnership with Cineplex as our Digital Sign and Media provider,” said Jason Anderson, Senior Vice President of Brand & Marketing, Cadillac Fairview. “Our partnership with CDM is an important step in achieving our goal of building the most sought-after digital media network in Canada.” (Web Site) www.Cineplex.com
CÎROC Introduces CÎROC Limonata, Its Latest Luxury Flavor Innovation
The Makers of CÎROC Ultra-Premium Vodka, have launched CÎROC Limonata, the luxury vodka brand’s newest flavor innovation and a permanent addition to its ever-expanding portfolio. Inspired by the vibrant essence of the Mediterranean, this quality crafted vodka is infused with tangy citrus and Italian lemon flavors that encourage consumers to step into vacation mode-anytime, anywhere.
Its exquisite taste profile was heavily influenced by the timeless allure of Capri’s citrus groves, Mediterranean climate and sophisticated ambiance. True to its name, CÎROC Limonata features strong, lemon-forward tasting accents that perfectly balance sweetness with a recognizable zest. The harmonious blend of bold, sun-ripened lemon flavors instantly calls to mind the citrus groves that blanket the Italian coast, evoking the sun-drenched landscapes of the Mediterranean, Southern Italy and Capri.
“Whenever we step into vacation mode, we become our boldest, most flavorful selves,” said James Valdes, CÎROC Brand Director. “Think of CÎROC Limonata as a passport of sorts-your official invitation to Escape With Flavor and embrace a Mediterranean lifestyle, no matter where you are. The world of CÎROC Limonata evokes the perfect Italian summer, encouraging new experiences and adventures-no matter what time of year or where you happen to be enjoying yourself.” (Web Site) www.ciroc.com
Del Taco Partners With Stone Brewing To Elevate Beer Battered Crispy Fish Tacos
Del Taco, the nation’s second-largest Mexican quick service restaurant, has unveiled an unprecedented collaboration with Stone Brewing to deliver the NEW Beer Battered Crispy Fish Tacos made with Stone Buenaveza Salt & Lime Lager. Del Taco joined forces with Stone Brewing, known for its innovative and high-quality beers that have helped fuel the craft beer revolution. Del Taco and Stone Brewing introduce the ultimate beer battered crispy fish taco made with Stone’s top selling Stone Buenaveza Salt & Lime Lager, a Baja-inspired Mexican-style lager.
For a limited time, guests can order two Beer Battered Crispy Fish Tacos made with Stone Buenaveza for $5 featuring a wild-caught Alaska Pollock fillet in a crispy beer batter made with Stone Buenaveza Salt & Lime Lager, topped with crunchy shredded cabbage, savory secret sauce and pico de gallo, wrapped in a warm corn tortilla, and served with a fresh-cut lime. This exciting fusion of flavors and textures exemplifies both the Del Taco® Better Mex® brand promise to provide premium, high-quality menu items to its guests, as well as Stone Brewing’s expertise in making renowned craft beer. Stone Buenaveza Salt & Lime Lager brings the perfect balance of salt and lime, with a crisp and refreshing batter taste that lends itself to the delicate flavors of the fish.
“When it comes to making delicious, premium beer battered crispy fish tacos, working with a trailblazing brewery is a must. Del Taco is the first Mexican QSR brand to partner with Stone Brewing to uplevel our popular fish tacos to please new and old fans alike,” said Sarah McAloon, Chief Administrative Officer and Senior Vice President of Marketing at Del Taco. “As we are in our 60th year in business, Del Taco is committed to continuing our legacy of serving fresh flavors and high-quality ingredients, and the NEW Beer Battered Crispy Fish Tacos made with Stone® Buenaveza Salt & Lime Lager, next in line from our culinary pipeline, do just that.” (Web Site) www.deltaco.com
Dogfish Promotes Launch Of Its Springtime Brews
The country’s most recent bout of frigid weather has Dogfish Head Craft Brewery dreaming of spring, and what better way to will warmer-weather into existence than with an announcement of its spring-centric beers? Light, refreshing and reminiscent of more temperate times, the brewery’s lineup of springtime brews is sure to cure any case of cold-weather blues … and they’re currently hitting shelves and taps nationwide.
First up in Dogfish Head’s spring beers lineup is Mandarin & Mango Crush (6.0% ABV), a citrus-forward fruit ale brewed with boatloads of tart mandarin oranges and juicy Alphonso mangos. The result? A light-bodied, hazy gold-colored brew with a delicate balance of sweet and tart flavors, and a crisp, dry finish. Part of Dogfish Head’s 2024 Art Series, an annual selection of four beers featuring designs by a singular collaborating artist, Mandarin & Mango Crush showcases label artwork by Methane Studios. Known for creating hand-crafted, intensely detailed screen prints, Methane Studios is an Atlanta-based operation made up of an Ohio-native, beer-loving duo, Mark McDevitt and Robert Lee. The team’s otherworldly interpretation of Mandarin & Mango Crush centers on a sea monster amidst shark-infested waters balancing whole oranges and mangos amongst his many tentacles.
Dogfish Head’s next warmer-weather option is its seasonal variety pack, complete with a clement collection of four balmy beers – three fan-favorites and a limited-edition variety pack exclusive. Dogfish Head’s latest seasonal variety 12pk/12oz cans includes: 60 Minute IPA (6.0% ABV): A continually hopped IPA brewed with a slew of intense Northwest hops for a pungently, citrusy, grassy hop flavor without being crushingly bitter. Blue Hen Pilsner (4.8% ABV): A crisp and refreshing pilsner brewed with only four ingredients: water, yeast, spicy noble Saaz hops, and Delaware-grown and malted barley. SeaQuench Ale (4.9% ABV): A session sour mash-up of a crisp Kolsch, a salty Gose and a tart Beliner Weiss brewed in sequence with black limes, lime juice and sea salt. VARIETY PACK EXCLUSIVE! Festina Peche (4.5% ABV): A tart and slightly sweet neo-Berliner Weisse brewed with peaches. (Web Site) www.dogfish.com
Dutch Bros Launches New Drinks For Dutch Luv Giveback
Dutch Bros celebrates the month of love with the Dutch Luv Giveback promotion. From February 1 to February 18, Dutch Bros will donate $1 from any Dutch Luv® featured drink sold to local food organizations. The Dutch Luv drink lineup includes the Dutch Luv Latte, Dutch Luv Rebel and Dutch Luv Frost.
“As we kick off our 18th annual Dutch Luv giveback, we’re pumped to introduce special drinks and extend the opportunity to give back beyond a single day,” said Charles Swindler, senior vice president of field engagement. “Supporting the communities we serve is part of who we are at Dutch. This giveback wouldn’t be possible without our awesome crews and customers who show up every year!”
Dutch Luv partners are chosen by local operators, so funds stay in their communities. This year’s partners include Houston Food Bank, Oregon Food Bank, Feeding America, Second Harvest Food Bank and more. (Web Site) www.dutchbros.com
e.l.f. Cosmetics Launches Its First Beauty Shopping Experience For Apple Vision Pro: A Multi-Sensory, Immersive visionOS App
e.l.f. Cosmetics has launched one of the first beauty shopping apps for Apple Vision Pro, the new spatial computer from Apple that blends digital content with the physical space around you. The “your best e.l.f.” visionOS app includes first-of-its-kind features specifically designed for Apple Vision Pro to take advantage of its three-dimensional (3D) user interface that users control with intuitive hand and eye movements.
The spatial experience encourages users to unwind and explore the best versions of themselves through playful, inspirational environments that contextualize an assortment of 3D e.l.f. products. In addition to shopping via Apple Pay, users can participate in relaxing activities to be “your best e.l.f.” such as guided meditations, stretching exercises and an interactive “Paint by Numbers” game. The app was created in partnership with Obsess, an immersive shopping platform and visionOS developer.
“`Your best e.l.f.’ is a game-changing beauty experience that welcomes users to relax, de-stress and focus on being their best self,” said Ekta Chopra, Chief Digital Officer, e.l.f. Beauty. “Partnering with Obsess to launch one of the first beauty shopping apps for Apple Vision Pro is an evolution for our brand, which has always been digitally-led. We are champions for innovation and new technology platforms. The decision to launch on Apple Vision Pro is not only natural for us; it is critical to continue to meet our community – and entertain them – wherever they are.” (Web Site) www.elfcosmetics.com
Gelson’s Launches New Winemaker Series
Gelson’s wines have always earned high praise from customers and critics alike including notable recognition from Wine Enthusiast for their private brand wine. The launch of their new “Winemaker Series” is expected to be no different. The first winemaker in this series is renowned “First Lady of Wine” Heidi Barrett. Barrett is highly regarded for the exceptional finesse and quality of wine she has crafted over the years. For Gelson’s, she has created a rich, ripe delicious Red Blend that is a carefully balanced combination of Syrah, Petit Sirah, and Cabernet Franc and yields distinctive aromatics as well as dense berry and plum flavors.
“We are truly proud of this collaboration with Heidi Barrett reflecting the attention to detail and quality that Gelson’s prides itself on,” said President and CEO John Bagan. “Working with Heidi is just the beginning. We look forward to expanding the series with other renowned winemakers.” (Web Site) www.gelsons.com
Grocery TV’s In-Store Retail Media Network Expands In New York City With D’Agostino And Gristedes
Grocery TV, a leading in-store digital advertising network, announced that New York City supermarket chains D’Agostino and Gristedes are now available on its network. “We’re thrilled to feature D’Agostino and Gristedes, two iconic New York City grocery chains, on Grocery TV,” Marlow Nickell, CEO of Grocery TV said. “This expansion not only enhances our reach but also gives our NYC-based agency partners and brands the opportunity to experience Grocery TV firsthand.”
With this addition, along with a growing presence in ShopRite, Grocery TV now reaches nearly one-third of the New York metropolitan market. Brands can now regularly connect with New York residents in their neighborhood supermarket with digital advertising in a highly trafficked area of the store. For its retail partners, Grocery TV offers an end-to-end solution for managing and monetizing in-store retail media networks. This service features weekly updates of engaging grocery-themed entertainment content, along with the ability for retailers to easily refresh their own content through GTV’s Retail Marketing Platform (RMP).
Last year, Grocery TV launched large format displays at the front end and digital sanitizer stands at the entrance. The focus for this year is to continue its expansion and launch in-store retail media products throughout all major areas of the store such as service departments and pharmacies. (Web Site) www.grocerytv.com
HUBBA BUBBA® Adds New SKITTLES® Flavored Mini Gum To Iconic Bubble Gum Lineup
One of Mars’ most iconic and nostalgia-inducing brands, HUBBA BUBBA®, is adding a new, playful product to its lineup, HUBBA BUBBA Mini Gum. New HUBBA BUBBA® Mini Gum features a mix of fan-favorite SKITTLES® Original flavors, including lemon, strawberry, grape, orange and lime, inspiring moments of everyday happiness for gum and candy fans alike. With its fruity, perfectly poppable pieces, consumers can get creative playing with different flavor combinations and blowing bubbles big and small, just as they do with their other favorite HUBBA BUBBA products. HUBBA BUBBA Mini Gum is now available at select retailers in 40-count bottles and 120-count stand-up pouches, and will continue to roll out nationally throughout the year.
“At Mars, we’re always listening to our consumers. We’ve consistently heard that our brand fans have a nostalgic connection to HUBBA BUBBA as well as from those have been begging for a relaunch of SKITTLES gum,” said Maria Urista, Vice President at Mars Wrigley. “We created HUBBA BUBBA Mini Gum to deliver a new SKITTLES cross-over to fans that will bring more variety to the brand and surely to spark more moments of fun and play.” (Web Site) www.mars.com
Kung Fu Tea Partners With ZAG Heroez Miraculous™
Kung Fu Tea has collaborated with the iconic 3D-CGI-animated superhero action-comedy series Miraculous™ – Tales of Ladybug & Cat Noir, to launch this February. This groundbreaking partnership will introduce two captivating character-themed drinks, exclusive stickers, a vibrant social media sweepstakes, and an array of engaging surprises for fans.
Miraculous™ follows the adventures of two seemingly typical teens who magically transform into secret superheroes, Ladybug and Cat Noir, to protect their city of Paris from unexpected villains! The eagerly awaited collaboration features two delectable beverages: “Ladybug’s Spots On Lemonade” and “Cat Noir’s Cocoa Cream Cataclysm” promise to entice taste buds with unique flavors that capture the essence of these beloved characters. In addition, this partnership will also offer exclusive KFT x Miraculous™ stickers with purchase, allowing fans to collect six different designs and cherish memorabilia from their favorite series.
“We are thrilled to join forces with superheroes Ladybug and Cat Noir who are cherished by fans worldwide,” said Matthew Poveromo, Marketing Manager, Kung Fu Tea. “This collaboration embodies our commitment to delivering fun, innovative experiences and delightful flavors to our customers, while also celebrating the spirit of the globally popular Miraculous™ TV series.” (Web Site) www.kungfutea.com
Longmorn Single Malt Whisky Launches 18-Year-Old And 22-Year-Old Expressions In The U.S.
Longmorn, a Scotland Speyside single malt Scotch, has begun another chapter in its 130-year history of craftsmanship with the introduction of two new whiskies and the unveiling of a contemporary new appearance. Unmatched in its refined craft and flavor, Longmorn has made the commitment to release single malt whiskies matured for no less than 18 years, beginning with the newly released 18-Year-Old and 22-Year-Old expressions. The Longmorn 18-Year-Old and 22-Year-Old whiskies are priced from $279.99 and $439.99 respectively and available to purchase at retailers across the country.
In addition to signifying Longmorn’s commitment to releasing only single malts aged 18 years or more, the 18-Year-Old and 22-Year-Old expressions mark the debut of an elevated new look for the 130-year-old brand. Deserving of the exceptional liquid inside, the exquisite decanter-style bottle brings to life the heritage story of Longmorn through unique design elements such as the vibrant golden arches delicately placed on a deep purple background reminiscent of the historic railway. The new design will be reflected across the Longmorn portfolio and each permanent release, introducing consumers to the complex history of Longmorn and their signature Speyside style of whisky with each pour.
“This year is Longmorn’s 130th anniversary. Throughout that time, Longmorn has never stopped producing, refining, and perfecting single malt whisky of the signature Speyside style from its inception by entrepreneur John Duff to today,” said Jayne Murphy, Marketing Director of Malts at Chivas Brothers. “The new deep purple and statement gold design, which celebrates Longmorn’s origin story, makes these bottles the perfect addition for any drinker, collector, or connoisseur’s cabinet.” (Web Site) www.Longmorn.com
Malibu Launches New Ready-To-Serve Cocktails To Bring Vacation To You Anytime, Anywhere
Malibu introduces its new Ready-to-Serve (RTS) Cocktails, a line of refreshingly delicious cocktails made with Malibu. The new Malibu RTS is expanding on Malibu’s portfolio of canned cocktails to take convenience to the next level with a portable, shareable way to enjoy summer vibes no matter the season. With flavors Strawberry Daiquiri, Pineapple Bay Breeze and Rum Punch coming soon, consumers can unlock happy hour in no time. The Malibu RTS Cocktails will be available nationwide this spring for an SRP of $14.99.
“We’ve seen the ready-to-serve category grow more than 70%1 in the past year, including a rise in rum drinks, which is a great opportunity for Malibu to deliver on what our consumers are looking for – easy and delicious cocktails,” said Matt Foley, Vice President of Marketing, Malibu. “With Malibu’s most popular tropical cocktails now available in a shareable format, this is the perfect option for getting together with friends and experiencing the summer mindset that a Malibu drink delivers.” (Web Site) www.malibudrinks.com
New Old El Paso™ Cinnamon Toast Crunch™ Dessert Taco Shells Available At Retailers For Limited Time
This playoff season, legends are coming together on and off the field with the launch of new Old El Paso™ Cinnamon Toast Crunch™ Dessert Taco Shells. These Stand ‘N Stuff™ dessert shells feature the crunch fans love from Old El Paso, now blasted with Cinnamon Toast Crunch’s iconic Cinnadust™ for an unbeatable treat.
This winning flavor combination is bringing together fans everywhere – including taco-lover and defensive legend JJ Watt and offensive star and breakfast stan Justin Jefferson – to celebrate the season’s Most Valuable Taco. JJ is a lifelong fan of taco nights with Old El Paso and Justin loves to start his mornings with Cinnamon Toast Crunch. Now, the two are teaming up so they can enjoy the best of both worlds thanks to this hall-of-fame-worthy dessert, sure to score big with fans.
“We love adding unexpected flavor combinations to our roster, and this collaboration between Cinnamon Toast Crunch and Old El Paso pairs the most valuable players from the cereal and taco game for a one-of-a-kind format that gives taco night the sweet touchdown it deserves,” said Jenny Jonker, Old El Paso Brand Experience Manager. “The Most Valuable Taco is coming off the bench to help cereal and taco fans alike indulge in the beloved tastes and textures they count on from General Mills.”
Just in time for the Big Game, fans can find Old El Paso™ Cinnamon Toast Crunch™ Dessert Taco Shells in limited-edition boxes featuring JJ and Justin exclusively on Walmart.com starting February 7 for $3.18 while supplies last. The dessert taco shells will also be available for a limited time at retailers nationwide starting in March. (Web Site) www.genmills.com
On The Rocks Premium Cocktails Expands Portfolio With Debut Of New Strawberry Daiquiri RTD Cocktail
On The Rocks Premium Cocktails, the ready-to-serve cocktail brand developed by bartenders, has kicked off 2024 with its 10th permanent offering – The Strawberry Daiquiri, available nationally now. On The Rocks reimagined a modern, contemporary take on the Strawberry Daiquiri, expertly blending premium ingredients for a refined cocktail experience ready-to-drink wherever you are. This refreshing mix of lush strawberry, tart lime, and smooth Cruzan® Rum delivers a perfectly balanced, vibrant result – like sunshine in a bottle. Just pour over ice and enjoy.
“On The Rocks is a leader in the premium-plus bottled cocktail segment because of the dynamic and upscale drink experiences we have brought to consumers,” said Krista Kiisk, Marketing Director of On The Rocks at Beam Suntory. “The launch of our Strawberry Daiquiri builds on our success with the Classic Daiquiri Cocktail, further showcasing our commitment to taste, complexity, and the craftsmanship you would find at an elevated cocktail bar, in a convenient RTD bottle.”
This new tropical spin is the tenth offering in the On The Rocks Cocktails craft-made lineup. With the goal of offering a portfolio that serves something for everyone, this rum-forward addition feeds the rising consumer tastes for tropical flavors, recently reported as the top trending profile for 2024 by Flavor Sum with conversations about ‘tropical flavors’ increasing 65% in the last year. The On The Rocks Strawberry Daiquiri is available now in 750ml, 375ml, and 200mL PET at 20% ABV nationwide. (Web Site) www.beamsuntory.com
Red Lobster® Brings Back Lobsterfest®: A Limited-Time Lobster Lover’s Celebration
Red Lobster® invites guests to celebrate the season of love, with the highly anticipated return of Lobsterfest®! For a limited time, the guest-favorite event offers a variety of dishes to satisfy any lobster lover’s cravings including NEW! Crispy Lobster & Shrimp Stack and beloved favorites like Lobster Lover’s Dream®, all accompanied by warm Cheddar Bay Biscuits® served endlessly.
“Nobody does lobster like Red Lobster, so you can’t miss this year’s Lobsterfest! With even more craveable dishes, it’s the perfect way to treat yourself and the ones you love,” said Sara Bittorf, Chief Experience Officer at Red Lobster. “Whether you are dining with friends, family, or a significant other, this year’s lineup includes a delicious variety of new and signature items you’ll want to explore like one of our most popular, the Lobster Lover’s Dream®.” (Web Site) www.redlobster.com
Gut Health Leaders, Health-Ade, Launch SunSip, A Brand New Line Of Sodas With Benefits
Health-Ade, the makers of bubbly beverages with gut health benefits, has launched a new beverage brand called SunSip by Health-Ade, a prebiotic soda with benefits is hitting stores nationwide. Known for their kombucha, this move positions the brand to become the next leader in the rapidly expanding functional beverage industry, which is estimated to reach $62B in 2027. While Health-Ade Kombucha has long been a top choice for consumers looking for a better-for-you soda alternative, SunSip by Health-Ade is designed with this exact usage occasion in mind, to better meet new consumers looking for soda alternatives.
SunSip delivers craveable, nostalgic soda flavors while staying true to Health-Ade’s mission to make gut health more delicious and accessible. The brand touts “Life’s Sweeter When You Sip Better,” inspiring consumers to ditch the sugary sodas for this better-for-you upgrade, jam-packed with the delicious flavors they love while also delivering prebiotics, vitamins, and minerals. The new soda with benefits will launch with four mouthwateringly tasty flavors: Raspberry Lemonade, Cherry Cola, Strawberry Vanilla and Root Beer – mirroring nostalgic soda flavors to transport you back to those sweet summer days – and will be available exclusively at Whole Foods nationwide this month and expanding into multiple retailers from April 2024 and onwards.
“At Health-Ade, we’ve been inspired by the idea that gut health can be accessible to all, and a small step is adding in delicious beverages that are both fun and functional. Consumers are looking for healthy swaps that they actually enjoy, and SunSip will surely deliver a treat for their taste buds, as well as the good stuff for their gut and overall health,” said Health-Ade’s Chief Marketing Officer Charlotte Mostaed. “It’s exciting to have a new brand in our portfolio that will invite people into the Health-Ade bubbly gang. Now, consumers can get both their prebiotic and probiotic beverages from Health-Ade!” (Web Site) www.sunsip.com
Sweetgreen Tests New Caramelized Garlic Steak In Select Locations
Sweetgreen announced the test of its first-ever steak option, available in 22 participating locations across Boston, MA. Debuting with three new chef-crafted menu items, Caramelized Garlic Steak will be featured in the Caramelized Garlic Steak protein plate, the Steakhouse Chopped bowl and the Kale Caesar (Steak) salad. Starting February 6, customers can experience the bold flavors of Caramelized Garlic Steak when ordering in-store, on the app or on the website.
“Sweetgreen is known for combining simple, well-sourced ingredients with in-house culinary skill to bring our guests the best tasting food,” said chef Chad Brauze, Head of Culinary. “The key ingredient in our test menu is the premium, super-tender tri-tip steak that we toss with perfectly caramelized, house-roasted garlic and onions. Our new Caramelized Garlic Steak will take any of our plates, bowls, and salads to the next level.”
“Our commitment to craveability is all about testing new and exciting menu items with our fans,” said Nicolas Jammet, Co-Founder and Chief Concept Officer. “Caramelized Garlic Steak delivers everything our guests love about Sweetgreen-high-quality ingredients with delicious and satisfying flavors.” (Web Site) www.Sweetgreen.com
Yuengling And Keep Texas Beautiful Renew Partnership For 2024
The Yuengling Company announced a 2024 partnership with Keep Texas Beautiful (KTB), a nonprofit organization that empowers Texans to keep its communities clean and beautiful. To celebrate the second year of working together, Yuengling is donating $1 per Yuengling Traditional Lager case sold, up to $50,000, to KTB.
Now through March 2024, Texans can purchase Yuengling Lager in special promotional packaging on 12-pack, 12-ounce cans throughout the state. Emblazoned with the Lone Star State’s symbol, each can includes a unique QR code that, when scanned, will immerse consumers in a digital Keep Texas Beautiful experience, inclusive of details for a second annual Yuengling Beautification Day, and how to make a donation: Yuengling.com/KeepTexasBeautiful.
“We are grateful to continue our partnership with Keep Texas Beautiful, an organization that shares our devotion to enriching the communities we operate in, to deepen our relationship with Texans and keep our communities clean,” said Debbie Yuengling, 6th generation family member, D.G. Yuengling & Son, Inc.
To kick off the second year of Yuengling’s Keep Texas Beautiful campaign, the brewery will be hosting exclusive sampling events at fans’ favorite stores, restaurants, and bars, where the limited-edition cans will be available for purchase.
“We are honored to have Yuengling as a partner, committed to showcasing KTB through high visibility packaging and promotions,” said Suzanne Kho, Executive Director of Keep Texas Beautiful. “For over 50 years, we’ve pledged to make Texas a better place to live, work, and play, and this campaign helps bring our mission to life.”
“The Yuengling Company has established a strong partnership with Keep Texas Beautiful and we are excited to continue the momentum,” said Pat Pikunas, General Manager of The Yuengling Company. “We are proud to brew locally in the country’s largest beer market and are looking forward to advancing our work to give back to the community here in Texas.” (Web Site) www.yuengling.com
GNC Releases New Exclusive Pre-Workout Offering From Dwayne ‘The Rock’ Johnson’s ZOA Energy Products
As the one-stop-shop for all your fitness and nutrition needs, GNC is amping up workout experiences for consumers with the best in pre-workout routines. Trusted by consumers around the world as the leader in pre-and post-workout supplements, GNC expanded its selection of ZOA Energy products to include the brand’s latest line of ZOA+ Pre-Workout Powder in flavors Wild Berry, Fruit Punch and Cherry Lime. As the exclusive retail partner for ZOA+ Powder, all three flavors are now available at GNC stores nationwide and online at GNC.com.
The newly launched ZOA+ Powder is a 5-in-1 advanced formula pre-workout supplement designed to deliver maximum performance and mental focus, providing a powerful combination of nitric oxide and training support, caffeine from green tea and green coffee beans, and electrolytes, while promoting focus for a maximum performance workout. Championed by Dwayne “The Rock” Johnson as his ‘go-to’ pre-workout powder supplement, ZOA+ Powder’s thoughtfully designed formula single-handedly addresses several pre-workout powder benefits, including maximum physical performance, sustained energy levels and focus, and hydration support, making ZOA+ Powder an essential companion in any workout regimen.
“We are thrilled to add ZOA+ Powder to our elite portfolio of pre-workouts for consumers looking to start or uplevel their fitness routines,” said Kevin Maloberti, Vice President of Merchandising at GNC. “Knowing how important performance, focus, and flavor are for the fitness enthusiast, ZOA+ Powder is an excellent addition to GNC’s comprehensive inventory of pre-workouts as we continue to offer an uncompromising benchmark for innovative fitness standards and an unmatched approach to holistic wellness.”
“I am pumped to bring our new revolutionary ZOA+ Powder to consumers, so they can unleash unparalleled potential with the help of our meticulously formulated five-in-one pre-workout supplement,” said Dwayne Johnson, Co-Founder and Chief Energy Officer. “Through this partnership with GNC, a powerhouse brand and catalyst towards maximum performance, we are changing the game for what lies ahead for our ZOA Warriors and making strides towards an energized future.” (Web Site) www.gnc.com
Cooler Screens Taps NVIDIA’s Anand Muralidaran To Lead AI-Driven Expansion
Cooler Screens, the technology company powering the in-store retail media and merchandising revolution, has added Anand Muralidaran to its executive leadership team as Senior Vice President, Chief Growth Officer. Prior to Cooler Screens, Muralidaran was Head of Global Strategy and Business Development at NVIDIA, shaping AI solutions for global brands in the retail, consumer packaged goods (CPG) and quick-service restaurant (QSR) sectors.
His appointment underscores Cooler Screens’ ongoing commitment to their AI-enabled technology solution, CoolerX, which was launched at NRF 2024. CoolerX is an advanced and differentiated software solution that uses AI and data science to identify precise marketing activation opportunities in stores, driving incremental performance for retailers and brands. Developed in collaboration with Microsoft and NVIDIA, global leaders in AI applications, the software is tailor-made for the in-store retail environment.
“I’m excited to join Cooler Screens to drive growth and build strategic relationships with retailers and partners,” said Muralidaran. “The brick-and-mortar experience is incredibly valuable, and Cooler Screens stands out for its innovative approach in merging digital and physical environments. I look forward to driving Cooler Screens’ vision forward, enhancing in-store shopping and creating even greater value for partners, brands and retailers.” (Web Site) www.coolerscreens.com
Neptune Retail Solutions Strengthens Omnichannel Partnership With Dollar General By Becoming Exclusive In-Store Media Provider
Neptune Retail Solutions (NRS) announced a strategic expansion of its partnership with retail giant Dollar General, solidifying its role as the exclusive in-store media provider across Dollar General’s extensive network of over 19,000 stores. This collaboration builds upon the longstanding relationship between the two organizations that also includes Digital Incentives through the DG app, as well as custom printed in-store circulars and FSI inserts.
Through this partnership, NRS introduces a premium selection of proprietary solutions at Dollar General, allowing vendor partners to elevate brand visibility and influence consumer behavior across the entire purchase journey. Brands can increase top-of-mind awareness via signage on front of store concrete bollards, security pedestals and basket liners and deliver equity in-aisle via influential category engagements like Shelftalk® signs with optional coupon tear pads – all of which deliver a 4.5% average sales lift.
With the extended ability to engage Dollar General shoppers through disruptive in-store media, NRS is now the exclusive provider of a comprehensive suite of omnichannel solutions at Dollar General, allowing vendor partners to more seamlessly connect the digital and in-store experience. An innovative addition to this partnership is NRS’ exclusive Connected Shelf® product, which links shoppers directly to digital incentives that influence final purchase decisions being made right at the shelf. This expansion further solidifies NRS’s position as the dominant share leader in omnichannel retail marketing, extending its industry-leading in-store network to over 65,000 retail locations across the US and Canada, as well as underscoring the organizations commitment to innovation and providing brands with unparalleled set of tools to increase sales within today’s dynamic retail landscape. (Web Site) www.neptuneretailsolutions.com
Save A Lot Partners With Swiftly To Bring World-Class Digital Capabilities To Its Independent Retailers
Swiftly, a leading provider of innovative technology tools and solutions, announced a strategic partnership with Save A Lot, one of the country’s largest discount grocery chains. This collaboration aims to expand Save A Lot’s digital footprint while enhancing customer, supplier and retail media engagement. Swiftly, uniquely positioned as the best technology provider suited for Save A Lot’s independent owner model, brings expertise and resources that will enable the discount grocery chain to quickly enter the market and compete more effectively with supermarket giants.
For independent brick-and-mortar grocers, retail media has been a challenging landscape, dominated by national chains with access to established networks. Smaller, independent owners, like those of Save A Lot, have faced a skewed playing field. The partnership with Swiftly provides Save A Lot’s retailers access to the lucrative advertising market, increases engagement with their customer base and amplifies visibility for Consumer Packaged Goods (CPG) companies and other supplier partners.
“Our solutions are tailor-made for retail independents like Save A Lot, and we’re confident in our ability to support the company’s digital journey from start to finish,” said Henry Kim, CEO of Swiftly. “Our speed-to-market and unique reporting capabilities will empower Save A Lot’s independent owners. They can now leverage the scale of the Save A Lot corporate chain with a best-in-class digital platform that drives revenue within Swiftly’s extensive retail media network. We look forward to a promising partnership ahead.”
Swiftly’s retail media network offers Save A Lot expanded access to advertisers and a nationwide reach. The company plans to reinvest retail media revenue into enhancing digital services for its price-conscious customers. This strategy aims to boost store visits, increase basket sizes, and elevate sales for its independent retail partners.
“In today’s competitive landscape, delivering value extends beyond pricing. It’s about seamlessly connecting with customers at every touchpoint,” said Trey Johnson, Chief Merchandising, Marketing and Sales Officer at Save A Lot. “By partnering with Swiftly we can equip our supplier partners with advanced tools for personalized communication and targeted promotions, thereby reinforcing relationships with our value-focused shoppers. This win-win unlocks enhanced marketing ROI for suppliers while ensuring our customers feel valued and informed every step of the way.” (Web Site) www.savealot.com
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