Celebrities Join Partnership For A Healthier America’s FNV Campaign

FNV, a first of its kind national brand, has signed on major celebrities like Stephen and Ayesha Curry, Cam Newton, Cindy Crawford, Jessica Alba, Kristen Bell, and Victor Cruz as the brand continues to build a fresh movement behind fruits and veggies.

The campaign has brought together over 85 celebrities who are bringing their star power to fruits and veggies.

Research conducted by PHA in pilot markets shows that seven out of 10 survey respondents reported eating more fruits and vegetables after seeing the campaign while grocery retailers who brought the campaign in-store saw a measurable rise in produce sales.