Champs Sports Opens ARMOURY Concept Shop

Champs Sports is launching its second Under Armour shop-in-shop.
The ARMOURY At Champs Sports is now open at Galleria Dallas in Dallas, TX. The shop-in-shop will feature the complete line of Under Armour’s footwear, apparel and accessories in a single cohesive context.
Patrick Walsh, VP of Marketing, Champs Sports, said, “Through The ARMOURY At Champs Sports, we have created a fully immersive retail experience that honors everything Champs Sports fans love about Under Armour. We have created an in-shop experience that conveys the competitive culture of the brand in a way that’s true to our We Know Game proposition.”
The shop-in-shop will offer the latest Under Armour footwear and apparel releases throughout the year, and highlight a steady rotation of graphics featuring the brand’s team of elite athletes.