Having to choose between puffed or crunchy, tangy or smooth, mellow or hot is a thing of the past with the launch of Cheetos Mix-Ups snack mix. As the first-ever shareable mix of four cheesy Cheetos snack flavors in unique shapes and wild colors all in one bag, Cheetos Mix-Ups snack mix stands as the latest in ground-breaking, earth-shattering snack innovations from the most playful snack brand in the world, and a leading brand from PepsiCo’s Frito-Lay division. Cheetos Mix-Ups Xtra Cheezy Snack Mix and Cheetos Mix-Ups Cheezy Salsa Snack Mix are currently available nationwide.
“Cheetos fans enjoy a variety of tastes — some want hot and zesty while others crave cheesy and crunchy,” said Ram Krishnan, vice president of marketing for Frito-Lay North America . “Now with Cheetos Mix-Ups snack mix, there’s no shortage of delicious cheesy flavors and textures to choose from all in one fun, shareable bag for the whole family. The fun doesn’t stop there. By mixing and matching the flavors in each bag, consumers can create endless cheesy combinations.”