Chesapeake Bank recently partnered with kiosk and digital signage provider Codigo to employ an iPad Kiosk solution in nine of its branches. The decision to implement the kiosks stemmed from the bank’s recent launch of its new online financial management system – myBank, myFinance, myMobile. The kiosks allow bank customers to educate themselves on the new online system while providing an attractive, interactive branch experience.
“Chesapeake Bank is actively embracing new technologies as our customers continue to interact with our brand in new ways. The iPad Kiosk from Codigo offers us the opportunity to educate customers on these new technology introductions in a format that is not only familiar to customers but has a certain cool factor that remains intriguing,” said Paula Milsted, Director of Marketing at Chesapeake Bank. “Today’s banking environment is hyper competitive and we look for tools that allow us to service our customers better than our competition. We think these kiosks allow us that benefit.”
“The branch is no longer the primary channel for customer engagement as consumers continue to shift to mobile and online technology to interact with their financial institution,” said Brian Nutt CEO of Codigo. “But branches do remain a critical part of the customer marketing engine and our role is to help institutions leverage each critical branch visit to its maximum capability. The kiosk technology allows our customers to engage their consumer with interesting options while at the same time educating them on the newest introductions from the bank.” www.chesbank.com