The UGG brand, a division of Deckers Brands, has debuted its 2015 “This Is UGG.” brand marketing campaign starring supermodel Chrissy Teigen and DJ Jack Guinness. For the latest iteration of “This Is UGG.” – a campaign designed to develop an emotional connection with consumers that transcends any specific product – UGG took to the pristine snowcapped mountain peaks of Iceland for a breathtaking experiential journey to develop an emotional connection with consumers.
The new collection highlights fashion-forward weatherproof, water-resistant and waterproof styles fit for blizzards, thunderstorms and everything in between. The multi-media, cross-channel campaign will leverage this storytelling platform to illustrate how UGG products “Feels Like Nothing Else”.
Connie Rishwain, President of UGG, said, “We’ve called upon Chrissy Teigen and Jack Guinness to serve as our brand ambassadors for our 2015 ‘This Is UGG.’ campaign to bring attention to our compelling weather designs that transcend what traditional weather products look like. These are beautiful, highly functional products that also deliver the luxury and comfort that the UGG brand is known for.”