Cinemark To Adopt ‘One Network Alliance’ Digital Lobby

The One Network Alliance (ONA), a strategic partnership between cinema technology leader Barco and in-theater marketing pioneer Vision Media, is debuting its turnkey digital Lobby Experience at Cinemark’s Plano, TX and Playa Vista, Los Angeles theaters. The solution empowers Cinemark to transform its cinema lobbies into immersive storytelling environments using vibrant digital content viewed on billboard-size displays.
Turnkey lobby solutions engage visitors the moment they enter the theater. The Digital Lobby Experience harnesses Barco’s leading cinema technologies and Vision Media’s in-theater digital marketing expertise.
Large digital banners, vertical display systems and digital movie posters provide various orientations to support creative activations. During Lobby Takeovers, specific display systems will play in a symphonic coordination of light, sound and video.
“Cinemark lobbies are poised to become interactive, multi-dimensional digital canvases where upcoming movies and dynamic, animated content will bring the magic of the movies front and center,” said Greg Patrick, V.P. Cinema-Lobby for Barco.