Cineplex Digital Partners With Thinkway & Toys “R”Us

Cineplex Digital Media partnered with Thinkway Toys and Toys “R” Us on an interactive program that incorporates digital signage as a drive to store for Disney-Pixar’s Cars 3.
To coincide with the movie release, Cineplex Digital Media operated an innovative, leading edge digital display network where users were encouraged to play games and receive coupons to purchase their favorite Thinkway Cars 3 characters in Toys “R” Us stores.
The digital displays were located at Ivanhoé Cambridge shopping centres across Canada, including the digital lounge at Vaughan Mills Mall.