CÎROC Summer Colada Flavor Debuts

Sean “Diddy” Combs and the Makers of CÎROC Ultra Premium Vodka have unveiled CÎROC Summer Colada, the newest addition to the successful flavor portfolio. The limited edition flavor is made with CIROC Ultra Premium Vodka infused with Coconut, Pineapple and other natural flavors.
The liquid is packaged in an all-white bottle with a gold orb to entice the feeling of summer luxury. A first for this brand, CÎROC Summer Colada will be available for a limited time only.
To introduce the world to CÎROC Summer Colada the brand launches a new campaign featuring “Escape (The Piña Colada Song)” performed by Rupert Holmes. The creative is inspired by Combs’ first trip to paradise, a life changing journey in which he learned the importance of taking the time to celebrate.