Coca-Cola Celebrates World’s First 3D Robotic Sign In Times Square

Coca-Cola has unveiled a new six-story 3D Robotic Sign in Times Square featuring 1,760 independently moving LED screens, choreographed to the content on display – creating a multisensory experience for the 300,000 people who pass through the busy Manhattan intersection each day.
Kim Gnatt, Group Director, Business Strategy, Coca-Cola North America, said, “Our proprietary 3D technology brings our iconic brands to life in a unique and differentiated way that will hopefully catch people’s attention and make them want to engage for a longer period of time.”
A full calendar of content includes Coca-Cola advertising from around the world. The company will tailor programming for New York City commuters and tourists – and refresh the creative based on time of day or day of week.
“Similar to how you create a music playlist for your day, we have the ability to build a 24-hour playlist of content that’s important to our brands, and timely and relevant for our fans,” Gnatt said.