Coca-Cola has launched, “Make Someone Happy,” celebrating the holiday season. This season’s campaign features the return of the iconic Santa Claus, created specifically for Coca-Cola by the artist Haddon Sundblom, which fans have known and loved for more than 80 years.
In addition to the broadcast creative, the fully integrated campaign will feature new print, out-of-home, POS, and mall advertising. Coca-Cola is also donating $75,000 worth of toys to the Marine Toys for Tots Foundation this holiday season. The Coca-Cola Holiday Caravan, five trucks each illuminated by more than 30,000 red and white sparkling lights, will roll into nearly 200 cities across the country to spread holiday happiness.