Columbia Sportswear Opens Performance Fishing Gear™ Concept Store

PAColumbiaSportswearShot 2

Global outdoor leader Columbia Sportswear Company has opened its flagship Columbia brand’s first-ever Performance Fishing Gear (PFG) concept store at the Avalon Mall in Alpharetta, Georgia. Columbia’s popular PFG collection is inspired by the performance, style and comfort needs of professional and recreational anglers.
“Atlanta is an ideal market to launch our first-ever PFG store,” said Shawn Cox, Columbia’s Sr. V.P., Retail. “People in the Southeast enjoy a lifestyle that includes a wide variety of outdoor activities anchored around the water and the sun. PFG helps them enjoy those activities longer, whether on college campuses or along coastal waters.”
The first store, at 3,176-sq. ft. shop, features a clean design, boutique feel and digital integration that includes an interactive knot-tying station.
In addition to apparel and footwear, the store offers a full line of innovative accessories that reflect the distinctive PFG lifestyle.