Connected Packaging Solution Launched By WestRock, EVRYTHNG And Digimarc

WestRock has unveiled a connected packaging solution for smart products that combines Digimarc’s enabled barcode technology, with EVRYTHNG’s IoT Smart Products Platform to bring embedded, real time, connected digital intelligence to billions of WestRock packages, in-store signs and displays produced annually.

WestRock will print Digimarc Barcodes that can be scanned by smartphones, point of sale scanners, and other machine vision devices. These ‘digital triggers’ are integrated with the EVRYTHNG market-leading IoT Platform, giving each physical package a unique Active Digital Identity (ADI) and data profile in the cloud.

“WestRock’s Connected Packaging Solutions brings new levels of real-time interactivity to paper based consumer packages globally,” said Craig Gunckel, President, WestRock’s Enterprise Solutions & Displays. “The combination of smart packaging, powered by smart software in the cloud, makes literally billions of packaged goods more intelligent, more interactive, more trackable and more valuable to CPG companies, retailers and their customers.”