Coors Light is taking on some of the country’s biggest college and professional rivalry football games this season, inspiring team pride and giving fans ultimate rewards along the way. All season long, Coors Light is hitting football towns and social feeds everywhere with access to premium tickets, branded gear and other exclusive prizes for those passionate enough to go further for their team.
At Coors Light Rivalry Tailgates, fans can mingle with football alumni, win exclusive prizes and battle it out in epic tug-of-war battles with fans of the other team.
Coors Light-branded vehicles will be touring select markets equipped with jumbo screens and America’s favorite college football video games.
Fans can visit retailers to look for codes to enter online for a chance to win.