Coors Light Launches New Design At Retail

Coors Light is getting a refreshed marketing campaign focused on strengthening Coors Light as “the world’s most-refreshing beer.”
Consumers can expect a more-refined and aspirational message backed by an investment “to ensure we’re always on with consistent and continuous media,” said Ryan Marek, V.P., the Coors family of brands.
The brand will unveil what Marek calls more streamlined and premium packaging that will “elevate the look and feel” of Coors Light.
“The most-apparent change consumers will notice is all-silver paneling. The all-silver packs will offer a more-striking visual pop, improving floor displays and the cooler door,” Marek said.