Coronado Brewing Uses Coasters With Thinfilm’s Technology

Thin Film Electronics, (www.thinfilm.no), a global leader in NFC (near field communication) and mobile marketing, kicked off a collaboration with Coronado Brewing by distributing innovative coasters that engaged the craft brewer’s consumers with the simple tap of a smartphone.
The coasters were part of a product launch for a new beer, CoastWise Session IPA, and drove website conversions 17.5 times more than the craft brewer’s other marketing channels.
Thinfilm embeds NFC technology in packaging, labels, and merchandise product tags. Consumers tap the products with their smartphones and then see a customized landing page, video or other digital asset provided by the brand.
The ‘smart’ coasters featured Thinfilm SpeedTap™ tags. The NFC technology allowed consumers to tap the coasters with their phones to see a landing page describing the new CoastWise Session IPA.