Couristan Rolls Out Display For Purity Brand Broadloom


Couristan has introduced the Purity Display Unit. The Purity brand is Couristan’s residential broadloom line consisting of an assortment of 34 eco-friendly carpeting styles.
The new display unit features likatre melamine with clean, fresh details throughout its fully-customizable 30-pin frame. It measures just over 4′ high, 6′ wide and nearly 2′ deep.
Larry Mahurter, Couristan’s V.P., Marketing, said, “Our goal is to focus on enriching the brand on every level, including improving the point-of-purchase experience and creatively showcasing the company’s innovative, eco-friendly designs. The Purity display is a modern, space-saving solution that is both striking to the consumer and practical for the retailer.”
One of the newest features of the display is a built-in QR code. The QR code links to a video, which provides the user with an overview of the Purity brand and fresh patterns featured in room settings. The display also showcases Purity’s storyboard, which brings out the eco-friendly message of the brand through its use of imagery.