Cowboys & 7-Eleven Partner On Exclusive Collectible Cups

To celebrate the 2017 Dallas Cowboys season, 7-Eleven stores will release a series of seven collectible cups.
The first six cups will feature some of the team’s most popular players on co-branded Big Gulp/Slurpee cups. Suggested retail price of the limited-edition cup is $1.99 and may be filled with either a fountain or frozen Slurpee drink. A new cup will be released each week for seven weeks. Which player is featured will not be revealed until the collectible cups hit store shelves each week. The release of individual player cups will culminate with a group version of the cup featuring all six Cowboys players.
“Our customers across the country are huge sports fans,” said Laura Gordon, 7-Eleven Vice President of Marketing and Brand Innovation, “and the Cowboys are one of the most-watched teams, especially in Texas. 7-Eleven is giving fans a fun way to show their support and cheer them on week after week.”
“The opportunity to both collaborate with 7-Eleven and provide our fans a collectible item featuring many of our great players is a win-win,” said Eric Sudol, Vice President of Corporate Partnerships for the Dallas Cowboys. “We look forward to adding to the excitement of the season with the limited-edition release of the cups.”