Hankscraft creates custom LED shelf lighting designs to fit custom display requirements. LED shelf lighting is a cost effective way to create displays with the “wow” factor that engages customers and drives sales. Hankscraft offers various shelf mounting configurations, replaceable graphics and both AC and battery-powered options, offering unlimited design possibilities. For more information, contact Hankscraft, 300 Wengel Drive, Reedsburg, WI 53959; (Web Site) www.hankscraftpop.com


DUCO offers an array of LED lighting options, providing a cost effective way to capture consumer attention. Flashing or fading lights are a sure way of generating brand awareness. LEDs are available in a variety of sizes and an assortment of eye-catching lighting effects. A wide selection of glass finishes, brightness levels and viewing angles are offered. Colors include Neutral, Cool & Warm White, Red, Violet, Blue, Green, Yellow, and Amber. For more information, contact, DUCO Technologies, 191 N. Gibson Rd., Henderson, NV 89014; (Web Site) www.ducotech.com


Applying the latest technology in LED lighting, this ultra thin optical film signage produced by Design Phase in conjunction with FLEx Lighting, can be activated when a shopper comes within 10 feet capturing the consumers’ attention at the critical point of sale. Produced to illuminate any brand’s message along with four-color graphics, this form of signage is revolutionizing the look of the POP industry. Designed for multiple applications including cooler doors, shelves, aisle violators and end cap displays, this battery powered, self-contained, motion activated product is invisible when off and offers a multiple month lifetime. For more information, contact Design Phase, 1771 S. Lakeside Drive, Waukegan, IL 60085; (Web Site) www.dphase.com


Wrigley’s Canada required a showcase display for 5 gum to be used in nightclubs. Starting with a custom laser cut acrylic structure, the black and clear panels accented the gum while the large black 5 in the front creates the branding area. The shelves were developed with interchangeable trays to allow the unit to house several different SKUs with each tray having interchangeable films to make them green or blue. LED lighting under each shelf makes the displays stand out. When fully powered the led lights essentially made the unit glow green and blue, even in the darkest nightclub and allowed the patrons to see and buy 5 gum in a whole new light. The 5 Gum display was created by Marketing Impact Ltd.; 50 Planchet Rd., Concord, On L4K 2C7; (Web Site) www.displaypeople.com


For its retail location in the Houston Galleria, specialty men’s shoe boutique Mezlan contacted DSA for a custom light box to draw attention in a busy high-end shopping center. DSA designed a custom 36″ x 90″ LED Light Box with Internal Power Supply, freestanding on casters so the sign can be placed in front of the store as a unique focal point. With a snap front design to easily change graphics, the sign can be updated as needed to highlight new styles and/or promotional offers. These domestic light boxes come in in black or silver finish with custom finishes also available and they carry a two year warranty against defects. For more information, contact DSA,, 16961 Central Ave., Carson, CA 90746; (Web Site) www.lightboxes.com


Heritage Sign & Display has developed an alternative design to traditional neon signs called Neo-BriteLED(TM). The glass is four color printed high resolution digitally printed with custom designed brand artwork and edge-lit with LED’s to simulate traditional neon signs. The sign is framed with a 2″ black extruded molding, which houses the LED’s to edge-light the glass. Through printing the “neon” any color, shape, design can be achieved versus traditional neon work. For more information, contact Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA 18240; (Web Site) www.popsigns.com


Outwater offers the Brite Light Sheet, devised for use with Outwater’s L-Task-149 Aluminum Channel and LED Ribbon Strip Lighting to diffuse consistent backlighting without any required installation space in between the Brite Light Sheet and the piece to be backlit. It comprises a self-adhering backing sheet that affixes to acrylic or glass surfaces without difficulty. Outwater’s Brite Light Sheet can be cut to any size or shape, creating effects that would be unobtainable using conventional backlighting methods. For more information, contact Outwater Plastics Industries, 24 River Road, P.O. Box 500, Bogota, NJ 07603; (Web Site) www.outwater.com


Focus America Group has introduced a LCD Horizontal High Definition advertising player. The 16.2″ x 6.35″ LCD panel is available with split screen using proprietary Focus software. Split screen options offer a video plus two photo areas, or video plus one photo area and one scrolling area. Media formats supported include AVI, MP4 and Jpeg. The hardware is available for shelf, endcap, back bar, wall and other applications. The metal housing is available in black, white and custom colors. For more information, contact Focus America Group, Inc., 11956 Bernardo Plaza Drive, Ste. 311, San Diego, CA 92128; (Web Site) www.focusdisplay.com


Featuring custom four color digitally printed brand art. Heritage Sign & Display produced this Shape-liteLED™ sign for 14 Hands Winery. This 18”x24” sign constructed with an acrylic face and vacuum formed styrene back, which houses the LED’s Shape-liteLED™signs like this one, are an efficient low cost way to advertise a brand and can be customized to fit any brand image. For more information, contact Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA 18240; (Web Site) www.popsigns.com