Phillips wanted to draw attention to its Phillips Hue line of lighting products with an end cap display and adjacent inline section at Best Buy. It created a unique cutaway of a miniature contemporary house that was an icon to draw the consumer in and demonstrate the variety of “scenes” and “moods” that can be created using the Hue family of products. The use of RGB led lights to simulate the Hue lights in the rooms combined with Hue bulbs in the top and inline portions of the display complete the experience. The display was rounded out with a unique User Experience that allowed consumers to interact with the lighting features. This Phillips Hue Best Buy Endcap display was created by Rapid Displays, 3315 Lewis St., Union City, CA 94587; (Web Site) www.rapiddisplays.com


This display was utilized in the unique store-within-a-store Magnolia Home Theater display located in select premier Best Buy locations. Definitive Technology partnered with Axis Display Group to design and produce an interactive end cap display that demonstrated speaker quality, incorporated a video element, and provided a way to seamlessly stock product. Axis developed an out-of-the-box ready, cord-free display that immersed shoppers into the precision, innovation, and functionality of various speaker sets, soundbars, and subwoofers. This interactive endcap display was created by Axis Display Group, 8272 Douglas Ave., South Beloit, IL 61080; (Web Site) www.axisdisplaygroup.com


Focus America Group provided the Braun Brand with its Model 1470 – LCD 3D video projection for this display. The front platform merchandises product samples and merchandise. The Model 1470 is available in different screen sizes. For more information, contact Focus America Group, 11956 Bernardo Plaza Drive, San Diego, CA 92128; (Web Site) www.focusdisplay.com


With the introduction of the Garmin Fenix 5 Series GPS watch, Design Phase had to design a display that reflected the personality of this premium product. This Best Buy end cap features an interactive touch screen application. Products are displayed in a way that made it easy to visualize how it would look on your wrist. Eye catching, illuminated images reflect the versatile lifestyle the watch and brand offers. This display was created by Design Phase, 1771 South Lakeside Drive, Waukegan, IL 60085; (Web Site) www.dphase.com


Walmart wanted a Front-Of-Store End Cap Display adjacent to the cash registers that would generate impulse sales of batteries. The new Battery Center had to allow for quick shopper visibility and physical access to multiple battery options without obstructing the shopper’s sightline to open vs. closed cash register lanes. The high gloss black styrene finish gives this Battery Center a distinctive look apart from the balance of black wire fixturing at the Front Cash Registers. Gravity-fed injection molded shelves provide self-product fronting of the better selling Alkaline Batteries. This display was created by New Dimensions Research, 260 Spagnoli Road Melville, NY 11747; (Web Site) www.ndrc.com


The Logitech Back to School Half Pallet is a four-sided, oversized display that utilized a neutral background color to let all product packaging and graphics stand out. The differentiating curves created a display that was easily seen from several feet away and helped capture a broad target audience. Simple graphics help explain the multiple product features and price points with concise and clear messaging that helped close the sale. The display was created by Great Northern Instore, 395 Strobe Road, Appleton WI 54914; (Web Site) www.greatnortherncorp.com


Samsung wanted to introduce their first generation VR to the Sam’s Club members through a pull-card pallet display. Large geometric shapes at different levels allowed for different viewing angles and helped tell the story and functionality of the product. The display was produced using corrugated board which was digitally printed and then converted. This display was created by Bennett Packaging & Displays, 220 NW Space Center Cir, Lees Summit, MO 64064; (Web Site) www.bennettkc.com


Evollve Inc., the creator of the Ozobot Evo smart robot and the Marvel Avenger’s action skins is using this pallet display. The display holds up to 36 units, 18 of each character – Iron Man and Captain America. The display is printed die-cut with full-color graphics on the top, sides and skirt and includes an angled center graphic panel. The display promotes the smart robot’s hands-on learning capabilities. This display was created by AGA Displays & Fixtures Inc., 1611 S. Pacific Coast Highway #105, Redondo Beach, CA 90277; (Web Site) www.agadisplay.com