The Tidy Cats Light Weight Litter Full Pallet was created to communicate new, unique benefits to shoppers. The new light weight product was engineered to deliver all the characteristics of scooping litter with only half the weight. A “Lift Test” strategy was employed so that shoppers could experience the lighter weight difference. The full pallet was delivered ready to display, packed out with product, with only the removal of shipping fillers and the header placement required for complete shop-ability. Two test containers were secured to the display with retractable tether components to stand up to repetitive use and facilitate trial. This display was created by Great Northern Corp., 395 Stroebe Rd., Appleton, WI 54912; (Web Site)


Merchandising and Marketing Corp. helped Red Bull activate their Flugtag event in Wal-Mart stores. A “stop-in-their-tracks” shopper experience was created that integrates the actual package as a 3D digital marker, and the interactive game at display. This program not only increased sales beyond expectations, it increased consumer experience into home with the on-line version of the interactive game. This display was created by Merchandising and Marketing Corp., 650 Halstead Ave., Mamaroneck, New York 10543; (Web Site)


Testrite offers the PLT1 Pallet Signholder, which features a telescopic 72″ high pole to adjust the height of the sign. A 24″ long crossbar securely holds signs of different materials. The signholder has a satin silver finish. The display system’s heavy duty shovel base is 3/16″ x 4″ x 14″ thick. For more information, contact Testrite Visual, 216 South Newman St., Hackensack, NJ 07601; (Web Site)


Ardent Displays & Packaging collaborated with The Real McCoy Spirits on this unique quarter pallet display with a buoy shape offering free gift with purchase, a DVD Emmy Award winning documentary on Bill McCoy. During prohibition Bill McCoy was the first to fill a boat with alcohol in the Caribbean, sail it to New York City and legally act as a floating liquor store 3 miles off shore. McCoy’s competition diluted their products, but McCoy’s unadulterated, quality rum became known as “The Real McCoy.” The flashing light at the top of the Buoy calls to shoppers from anywhere in the store. This display was created by Ardent Displays & Packaging, 95 Leggett St., East Hartford, CT 06108; (Web Site)


This 48 x 40 pallet display, produced by OSI Creative, is shoppable from all sides. It was used to display seven different SKUs of Creme of Nature product in a way that all seven received equal promotion. The display solution incorporated four separate displays to make up for the single full pallet display. The four individual displays allowed the store to remove sections once a product was sold out. They were able to rearrange the pallet, thus creating space for additional product and didn’t lose valuable floor space with a partially empty temporary pallet. This display was created by OSI Creative, 185 Technology Drive Irvine, CA 92618; (Web Site)


This pallet display was designed by U.S. Display Group for Fantas-Eyes Sunglasses to be featured in Wal-Mart stores. The display was designed to hold the maximum amount of sunglasses on all four sides while engaging the customer with fun, bright colors and patterns. The pallet has mirrors on the corners to further engage the shopper. This display was created by U.S. Display Group, 810 South Washington Street, Tullahoma TN 37388; (Web Site)


Litco’s molded pallets, when used with P.O.P. displays, feature the pleasing look of plastic but the low cost of wood. These molded wooden pallet cost less, weigh less and stack and store better. They are Clean, Dry, Mold, Bug and Nail free for safety. The pallets’ natural color blends well and does not distract from displays. The pallets are available in a variety of sizes, ranging from 24″x20″ to 48″x40″. For more information, contact Litco International, One Litco Drive, P.O. Box 150, Vienna, OH 44473; (Web Site)


The Dove® team at Unilever recently selected TFI Envision to create the graphics for a 4 pallet POD display for Sam’s Club for the winter season. Dove offers consumers a range of products including Dove Winter Care Body Washes, Beauty Bars as well as Hair care. The key goal of this display is to get consumers to shop around the pallet and buy an additional category of Dove product. This display was created by TFI Envision, Inc., 111 Westport Ave., Norwalk CT 06851; (Web Site)