Custom High Brew Liner Embarks On High Road Tour

High Brew Cold Brew Coffee is hitting the road on its #HighRoadTour. Inspired by the brand’s spirit of travel and adventure, High Brew is taking its newly refurbished 1952 GMC Coach bus, aptly named the #HighBrewLiner, for a spin around the U.S. to introduce consumers to the premium, ready-to-drink cold brew coffee. The mobile tour will cover an estimated 16,000 miles over a 22-week tour and visit various festivals, trade shows and grocery stores in 33 markets.
High Brew tapped experiential marketing firm, OutCold, to turn their vision into reality. The agency, which specializes in transforming vintage vehicles into millennial-focused brand experiences, redesigned the red and silver 1952 Continental Trailways bus into an immersive mobile coffee sampling experience. The interior features an air-conditioned “Vintage Diner” with booth and bar stool seating, charging stations and a reach-in cooler filled with High Brew Coffee. The exterior footprint will host a pop-out sampling bar dedicated to mass distribution.