CVS Pharmacy Unveils New Store Design

CVS Pharmacy has unveiled a new store design to enhance the retail customer experience with a new assortment of healthier food, health-focused products and expanded beauty selections paired with informational signage throughout the store to help customers discover new offerings.
Helena Foulkes, President of CVS Pharmacy, said, “Our new retail offerings leverage our deep expertise in health to enhance our customers’ shopping experience. Our strategy for our new stores is not one-size-fits-all. We will continue to evolve the store experience as we test and learn in order to meet the needs of our customers in the ever-changing retail landscape.”
CVS Pharmacy is rolling out major changes to as many as 70 stores this year, with plans to expand to several hundred more in 2018.
The new, health-focused formats have 100 feet of new merchandise in health, beauty and healthier food and use a streamlined layout to highlight themes that make shopping easier. “Discovery zones” in key health categories take a holistic approach to care and product selections, and customers are guided by informational signage with guidance to make finding the right solution easier.