David Yurman Opens Chicago Boutique

David Yurman has opened its first boutique on Michigan Ave. on Chicago’s Magnificent Mile.
The new David Yurman boutique has a two-story historical façade that was maintained and restored to its original condition. The entrance lobby features a heritage wall that visually narrates the Yurmans’ journey from art to jewelry with examples of David’s early sculptures and wearable art pieces alongside more current designs.
The boutique is 3,250 sq. ft. and the store’s interior was inspired by the colors of the brand’s iconic gemstones and Sybil Yurman’s paintings hung throughout the space.
The store’s focal point is the central display column, featuring six cylindrical vitrines placed around a pillar of metal rods, reminiscent of the metal strands used in the crafting our jewelry.
A men’s jewelry area has a masculine feel created through the use of darker materials and found objects. Vintage furniture and decorative elements alongside simple, natural materials are a nod to Evan Yurman’s creative workspace, Noumenon, in New York.