Design Within Reach Opens In Atlanta’s Provisions District

Design Within Reach, the largest retailer of authentic modern furniture and accessories in the world, has opened its new retail space in Atlanta, a ground-up collaboration between DWR and New York-based architectural firm DFA in the Westside Provisions District.
The 13,000 sq. ft. location in West Midtown reflects its brand philosophy in an environment that celebrates great design.
Features of the new Studio include: Twenty-six room vignettes integrating iconic classics by designers such as Charles and Ray Eames and George Nelson with pieces designed by emerging designers like Egg Collective, Norm Architects and Jonas Wagell.
Light Cloud: An installation of nearly 100 pendant lights glows above the Studio entrance.
Soft Square Lounge: An expansive lounge of custom-upholstered poufs in myriad colors.
Home Office: A dedicated area of home workspace solutions located on the Mezzanine level.
Outdoor Terrace: An extensive assortment of outdoor collections for lounging and dining, with an exterior display terrace and green roof that offers views of the Downtown skyline.