Digital Signage Leverages Beacons To Reward Loyal Shoppers

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Industry Weapon, (www.industryweapon.com), and Storeworks are introducing a new communication solution that leverages Bluetooth Low Energy technology.
With Industry Weapon’s CommandCenterHD platform and Pivot by Storeworks’ BYOD mobile app, shoppers are engaged with relevant communications on both digital signage and their personal mobile devices.
Shoppers enter the store with the retailer’s opt-in app pre-loaded onto their mobile device. Beacons engage the mobile app via Bluetooth. POS responds by triggering targeted content to in-store digital signage while simultaneously presenting a tailored offer to the shopper’s mobile devices.