Disney Launches Playmation

Disney Consumer Products has introduced Playmation where digital gets physical. The groundbreaking system of toys and wearables uses smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from across Disney Co.
Playmation Marvel’s Avengers is the first in a series of systems in development. The Playmation Marvels Avengers Starter Pack will include five connected toys: one piece of Avenger Gear (Repulsor), two Power Activators and two Smart Figures – a Super Hero (Captain America) and a Super Villain (Iron Skull).