Dollar General Unveils New DGX Concept

Dollar General has launched a new, smaller format store, tentatively branded DGX, to serve busy, metropolitan shoppers with everyday low prices on the essentials they need in a convenient, easy-to-shop format. Within approximately 3,400 sales floor sq. ft., DGX is expected to offer customers more items geared toward immediate consumption, including, for example, a soda fountain, coffee station and grab-and-go sandwiches.
Additional items are expected to include a limited assortment of grocery offerings, pet supplies, candies and snacks, paper products, home cleaning supplies and an expanded health and beauty section. The store also is expected to feature items not typically found in quick-trip stores including an edited assortment of home, electronics and seasonal offerings.