Dos Equis Launches College Football Pro Retail Promotion

Dos Equis is returning as the official beer sponsor of the College Football Playoff. These passionate fans, attracted by impactful off- and on-premise POS, will be given a chance to win a VIP experience at the National Championship game in Atlanta, as well as numerous other exciting football themed prizes.
Andrew Katz, VP, Marketing for Dos Equis, said, “Shoppers preparing for game day are three times more likely to purchase Dos Equis beer for the viewing occasion, are more likely to drink Dos Equis during key football occasions versus other leading Mexican Imports, and Dos Equis shoppers are 22% more likely to attend College football games.”
Off-premise elements for the promotion include tailgate trunks, life size Most Interesting Man statues, and expandable case stackers, as well as localized base wrap, price cards, and cooler decals. New college football-themed tap handle toppers and back bar glorifiers, will bring the program to life on-premise